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WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.
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A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.