marketing
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Beyond Wall Street: Dow Jones on redefining legacy media for a new era
As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and events sit down with Campaign to discuss why their news goes well beyond the parishioners of finance.
From ads to experiences: How experiential marketing is shaping brand-consumer relationships
It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.
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Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.
McKinsey study finds CMOs increasingly charged with growth remits
CMOs are now driving the growth agenda—but often without the structural support they need.
It's the battle for emotional fulfilment in China's longest Double 11 festival
The five-week shopping marathon pushes platforms to their limits, competition gets fiercer—and the strategies savvier.
Asia-Pacific Power List 2024: Rvisra Chirathivat, Central and Robinson
Marking her third year on Campaign’s Power List, Chirathivat has continued to spearhead retail in Thailand through her innovative campaigns and passion for community engagement.
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