Nikita Mishra

3 days ago

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

4 days ago

Amazon, Google among platforms under fire for ads ...

Following an Adalytics report linking ads from big tech to websites hosting child sexual abuse material, US Senators demand accountability. Advertising expert Arielle Garcia asks the damning question: "How much child sexual abuse is enough for them to take action?"

Feb 5, 2025

Assembly taps former Initiative CEO for Greater ...

EXCLUSIVE: Karen Ho joins the agency in a newly created role to drive growth in Greater China.

Feb 4, 2025

Assembly achieves B Corp in six APAC markets

EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.

Feb 3, 2025

Musk's X sues Lego, Nestlé, Colgate, Shell over ...

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.

Jan 27, 2025

Fuji TV leaders resign amid sexual misconduct case

Fuji TV chairman and president resign following reports of a sexual assault incident involving ex-TV star Masahiro Nakai, sparking an advertiser exodus and government backlash.