Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.
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Winners of the Global Grand Effies, including top prize the Iridium Effie, to be announced later this month
UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.
The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.
Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the competition.
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