Marketing
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Advertising in space: One giant leap for adland?
Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing orbital billboards while others opt for more environmentally friendly near-space marketing alternatives.
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AKQA announces global leadership appointments amid ongoing restructure
Tim Devine moves as AUNZ ECD to global chief invention officer. Plus, new global leads for strategy, technology, and transformation.
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The art of dealing with the new trade order
Donald Trump's tariff tornado will have wide-reaching implications, potentially placing advertisers and agencies at a fundamental pivot point says New Commercial Arts’ David Golding
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McCann Worldgroup names Brandon Cheung Southeast Asia CEO
Cheung tells Campaign he will focus on scaling social, audience intelligence and automation across the region, as outgoing CEO Nick Handel moves to London to lead MRM UK.
Forget templates—Canva wants to run your whole campaign now
Unveiled at its 2025 Canva Create showcase in Los Angeles, the platform’s latest tools go beyond design—bringing AI-fuelled production, code-free interactivity and cross-platform localisation into one ecosystem aimed at full campaign execution.
Cathay flies over Hong Kong's former airport for nostalgic stunt
A short documentary-style video depicts the planning required it took to get Flight CX8100 safely through the challenging, low-altitude route past Hong Kong’s former Kai Tak airport.
Move and win roundup: Week of April 14, 2025
Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from Mindshare, Khemistry, Emotive, Slingshot, McDonald’s, WPP, Kia, OMD, UM, Sato, Uniplan, Kia and more.
Dept assembles strategy unit to address client queries on the impact of US tariffs
The agency has put together a 10-person team of strategists.
Microsoft's 50th anniversary campaign veers away from nostalgia
The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.
How have the US tariffs impacted the 'big six' holdcos' stock market performance?
Campaign analyses the networks’ performance since the announcement of tariffs at the start of 2025.
Women to Watch 2024: Natalie Lowe, The Orangeblowfish
An independent creative agency leader, Lowe has transformed both her clients' businesses and her own team through impactful work, engaging dialogue, and active industry interaction.
Brands are not choosing agencies as digital-transformation partners: report
Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.
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New B Corp rules to tighten standards and rebuild credibility
Stricter rules are coming for the 9,600 businesses in 102 countries that display the B Corp badge, as the accreditation system moves to better uphold its promise of putting ‘people and planet’ first.
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Havas’ global leaders on smart acquisitions, serious CX, and scaling with intent
EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping its business with CX at the core, avoiding the temptation of scale, and its plans in APAC.
Mattel launches new LeBron James Ken doll as part of its Kenbassador campaign
The Lakers legend is the first ‘Kenbassador’ celebrating the doll’s upcoming 65th anniversary.
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DoubleVerify claims Adalytics ‘manipulated findings’ in recent report on general invalid traffic
DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of misrepresenting verification technology and data.
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No one talks about ads anymore: Have they lost their pop-culture charm?
Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.
Woolley Marketing: Is it pessimism or realism to manage digital marketing?
Marketers looking to justify ROI should get used to asking straightforward questions and brace themselves for answers—even ones they may not want to hear, says Darren Woolley.
75% of marketers report declining returns on social media ad spend
Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.
Women to Watch 2024: Nana Cao, BBDO
Cao’s leadership aims to redefine advertising, creating powerful campaigns that drive both business success and social change.
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