Marketing
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Asia-Pacific Power List 2025: Axton Salim, Indofood
Steering Indofood into a new era through K-pop and social media, Salim sure knows how to make a strong impression.
Asia-Pacific Power List 2025: Stephanie Ng, HSBC
Ng blends prestige with purpose by leading HSBC’s global brand moves while championing inclusion, mentorship, and financial inclusivity.
Asia-Pacific Power List 2025: Tammy Thị Phan, Masan
Leveraging her extensive digital marketing experience at Google, Tammy Thị Phan is making Masan Group—one of Vietnam’s largest FMCG and retail conglomerates—digital ready for both the local and the overseas market.
Asia-Pacific Power List 2025: Dhiren Amin, Income Insurance
With an FMCG mindset and a challenger’s urgency, Amin has reimagined what insurance marketing can look like.
Asia-Pacific Power List 2025: Abdul Sani Abdul Murad, RHB Banking Group
Sani's visionary leadership continues to position RHB Banking Group at the forefront of Malaysia’s financial sector, driving innovation and redefining industry standards.
Asia-Pacific Power List 2025: Samuel Minns, Timberland
Minns has revitalised Timberland in Asia Pacific with a bold focus on Gen Z engagement, sustainability, and inclusive leadership, driving record brand awareness and sales growth across key Asian markets.
Asia-Pacific Power List 2025: Ronald Wong, Tam Jai International
For Tam Jai’s iconic Hong Kong noodle shops, Ronald Wong has been working hard to keep the brand’s essence and traditions alive while expanding abroad and elevating customer experience.
Asia-Pacific Power List 2025: Julie Nestor, Mastercard
With a string of partnerships, culture-driving campaigns, and DEI-led innovation, Nestor continues to prove why she’s one of the region’s most influential marketers.
Asia-Pacific Power List 2025: Jenni Dill, The Arnott's Group
Dill has driven iconic brands like Tim Tams to new heights through data-driven creativity, innovative product launches, and a consumer-first marketing strategy that delivers business growth.
Asia-Pacific Power List 2025: Hikaru Adachi, FamilyMart
Under Adachi’s leadership, FamilyMart has maintained consistent sales growth for 42 consecutive months and launched innovative campaigns and collaborations that have boosted both revenue and brand visibility.
Asia-Pacific Power List 2025: Edward Bell, Cathay Pacific
With Bell at the helm, Hong Kong’s flagship carrier has reclaimed its momentum, soaring to new heights through innovative marketing and bold storytelling.
Asia-Pacific Power List 2025: Yajuan Wang, RedNote
From a user-generated content shopping guide to an emerging lifestyle platform, Zhiheng has steered RedNote's brand balance of content with commerce in China and across new global markets.
Asia-Pacific Power List 2025: Thai Minh Diem Tu, Techcombank
From AI-generated anthems to city-wide marathons, Tu is rethinking what a modern bank looks like—ambitious, inclusive, and rooted in national pride.
Asia-Pacific Power List 2025: Jaslin Goh, Octopus
With Octopus already embedded in 99% of Hong Kong’s daily transactions, CMO Jaslin Goh is wasting no time pushing the brand into its next phase—scaling its digital footprint through e-wallet innovation and ambitious ecommerce expansion.
Asia-Pacific Power List 2025: Danielle Jin, Visa
Jin is keeping Visa top of mind in one of the world’s fastest-moving regions through AI-powered campaigns, Gen Z creator programmes, and more.
Asia-Pacific Power List 2025: Cheryl Goh, Grab
A founding force behind Grab’s rise, Goh now leads the super-app into its next chapter—blending cultural fluency, creative power, and a commitment to sustainability.
Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank
From turning Vigil Aunty into a social media sensation to making Pixel credit cards the talk of the town, Ravi Santhanam helps keep HDFC Bank at the forefront—mixing creativity, technology, and a keen understanding of customer needs to maintain the brand’s place among the global elites.
Asia-Pacific Power List 2025: Jan-Paul Jeffrey, Spotify
With a widened remit across Asia, Jeffrey is driving user growth, innovation, and cultural resonance for the streaming platform in one of its most dynamic regions.
Asia-Pacific Power List 2025: Alvin Neo, Fairprice
With a foot in both tradition and transformation, Neo is reimagining what Singapore’s most beloved supermarket means to the next generation of shoppers.
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