Marketing
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BYD closes 2024 on top, but can it sustain its EV supremacy?
BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?
New year, new moves: Key people shifts and business wins this week
As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.
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What's in, what's out: Marketing trends you need to know in 2025
OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.
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Zalora's SEA CMO Achint Setia steps down
A Myntra, Mckinsey and Microsoft alum, Setia announced his exit via a LinkedIn post.
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Unilever merges corporate affairs and sustainability after comms boss departure
Unilever’s sustainability chief has taken on corporate affairs responsibilities as part of a comms reshuffle at the consumer goods multinational.
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Digital marketing head Alice Au exits Wharf Hotels
Au steps down after four years, announcing her departure on LinkedIn.
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Netflix is going all out for Squid Game season 2—and you’re about to feel it
With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.
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Kingdom Digital secures Eva Air's creative AOR for Malaysia
The Taiwanese airline strengthens its alliance with the Hakuhodo-backed agency to amplify brand impact in the Malaysian market.
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X global agency lead leaves after 11 months
Christian Kimberley-Bowen is joining Pinterest.
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Happy holidays from team Campaign!
As the Campaign Asia-Pacific team signs off for the holidays until January 6, we wrap up 2024 with a festive ode to the year’s biggest marketing moments.
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Year in review: Biggest brand fails of 2024
From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.
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What marketers can learn from Gen Z cultures across Asia
EXCLUSIVE: In a new report by Ylab and Hakuhodo Consulting, Gen Zs across eight markets are studied to understand what shapes their purchasing decisions.
Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ searches
The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.
Keeping up appearances: The truth about 2024
Faking it has become the industry’s survival mechanism—but at what cost? Andreas Krasser reflects on a year of inflated appearances, shrinking budgets, and the urgent need for honesty and authenticity in both agencies and clients alike.
What makes holiday ads truly effective in APAC?
Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.
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What's shaping digital OOH in 2025? Key trends revealed
From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.
Nearly half of marketers eyeing budget cuts: Totem China marketing and media trends 2025
TOP OF THE CHARTS: Totem’s 10th annual report on marketing and media in China highlights key 2025 forecasts, including 48% of brands planning budget cuts and a projected rebound in consumer spending through 2025 and 2026.
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'The industry doesn’t need another behemoth’: Mark Penn on Omnicom-IPG
EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.
November APAC advertiser of the month: Taobao, Louis Vuitton, and Chanel
The three brands lead in advertising awareness gains in Hong Kong this month, with Taobao’s Double 11 campaign dominating public attention.
The $31 billion Omnicom-IPG deal has industrial logic but also many caveats
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
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