Why Microsoft Advertising is doubling down on AI
CAMPAIGN 360: Following a restructure, the tech giant is aggressive in its ...
CAMPAIGN 360: Following a restructure, the tech giant is aggressive in its integration of advertising with AI through Copilot and other tools. Nick Seckold, the regional VP for APAC at Microsoft Advertising, explains.
In the wake of public outrage and a significant decline in share prices, Baidu refrained from commenting on the matter.
The expansion comes as Omnicom announced a new entity in India in November 2023—Omnicom Advertising Services—to oversee the company’s creative agencies in the region, with Aditya Kanthy at the helm as CEO.
Melanie Cook will spearhead the regional strategy team to help clients shape their narratives.
“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.
New business pipeline looks good overall, but some project work is under pressure because 'client decisions are taking longer to happen', CEO tells Campaign.
TikTok argues that its First Amendment rights will be infringed upon should the ban be upheld.
From research to copywriting to soundboarding ideas, AI's potential in boosting your content marketing endeavours is limitless, but knowing how and what to use is key. Senior global marketer Tyler McConville explains.
Media consultancy's revenue jumped 7% year on year in 2023.
Warc’s Social Media Reaches New Peaks report revealed that social media is now the largest channel in the world in terms of adspend.
Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.
The CMO at Fidelity delves into the role of a CMO in financial services, how a modern marketer should approach digital innovation for consumer-centricity, and successful strategies for talent retention.
In a no-holds-barred conversation ahead of her headline appearance at Campaign 360 on May 14, adland veteran Gallop gets real about 'radical simplicity', women-led industry change, why the agency model is devaluing itself, and her sex-positive venture.
AI is not a silver bullet; the tech’s capabilities, while incredibly powerful, are only effective if managed and implemented correctly.
From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
With signs of improvement on the horizon but a parent network restructuring against the backdrop, Carat navigated the difficult position of maintaining its growth in 2023, whilst remaining unaffected by the uncertainties that surround it.
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
Campaign unveils its fourth iteration of 15 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.
Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.
A jury of tech leaders has named three individuals as Most Valuable Professionals in technology in Asia-Pacific.
RGA's first work for Japanese gaming company Ponos involves divine intervention through a wacky collection of multimedia work for desperate players of The Battle Cats.
The takeoff of Dolby's iconic cinema prelude effectively highlights the need to report violence against kids on behalf of Save the Children Hong Kong.
INSPIRATION STATION: With pavement as its canvas, the experimental work by Distillery uses data points from a speeding car's wild ride to create some rather staid artwork.
WATCH: Unilever's powerful new initiative encourages women in China to defy tradition, shed sexist names and reshape their identity.
This new campaign by charity organisation Cancer Chicks aims to empower young women to break the barriers and not let cancer define their lives.
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.
Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.
Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.
Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.
Honouring remarkable women who promote diversity, inclusion, and equality.
We speak to Bayer India’s Ritu Mittal and EssenceMediacom India’s Averill Sequeira on creating psychological safety in the workplace in India, to address the unique challenges facing women in the marketing communications space.
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.