Meta hits $200 billion revenue milestone on AI-powered ad surge
Meta reports double‑digit year-on-year revenue growth, with advertising once ...
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Jan 29, 2026
Meta hits $200 billion revenue milestone on AI-powered ad surge
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
Jan 29, 2026
Lululemon taps Adidas brand exec to lead SEA marketing
Former Adidas regional head of brand partners Roy Lan joins Lululemon as regional head of marketing for Southeast Asia.
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Jan 29, 2026
Gemini 3 becomes the default model for AI Overviews
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
Jan 27, 2026
Why cutting brand spend is the corporate equivalent ...
Just as Europe is relearning that security cannot be bought on the fly, Ian Whittaker argues that slashing brand spend isn't fiscal discipline, it's corporate disarmament.
Jan 29, 2026
Google criticised after blocking measurement ...
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
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Jan 26, 2026
How Vietnam makes influencer marketing work
With some brands allocating up to 40% of digital spend into influencer-led commerce, Vietnam is a useful case study in how social platforms, creators and sales have fully converged.
Jan 29, 2026
How a little cultural wit helped Canva land in Japan
UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia..
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Jan 28, 2026
Verve Singapore names Stan Lee as business director
EXCLUSIVE: Lee is the experiential agency’s first senior hire in Singapore as it builds the market into an Asia-Pacific hub.
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Jan 26, 2026
Should Cannes Lions’ new AI Craft category be ...
“It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is deciding who gets to judge creativity that is no longer human.
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Jan 27, 2026
Two-thirds of shoppers use AI for product discovery,...
AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.
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Jan 20, 2026
Why ‘brain rot’ makes sense to Gen Alpha
It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture and the media environment we’ve built for them.
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Jan 23, 2026
WPP retires Hogarth and launches WPP Production
Richard Glasson, former global chief executive of Hogarth, will oversee WPP Production.
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Jan 26, 2026
Duolingo wants you speaking Spanish before Bad ...
Bad Bunny’s halftime set will likely be heavy on Spanish. Duolingo is getting fans ready early with its owl mascot dressed for the part and airtime booked for Championship Sunday.
Jan 22, 2026
Meta rolls out ads on Threads globally, introduces ...
We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.
Jan 23, 2026
Creative Minds: Maarten Kleinsma on why knowing old ...
From handmade copy and late-night layouts to the scent of Copic markers and Letraset sheets, Digitas Australia’s creative director wishes today’s creatives learned the same classic disciplines.
The CMO's MO
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Nov 28, 2025
Zoom is still in the room: Global CMO Kim Storin's ...
Zoom is trading its 'just meetings' tag for an AI-backed, enterprise-ready identity—hoping to stay as essential in hybrid life as it was in lockdown.
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Feb 11, 2025
The anti-trend trend: How Starbucks aspires to use ...
THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
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Jan 17, 2025
'I'm dreaming of AI that reads our thoughts': Ant ...
Ray Chen Liang, CMO of Ant Group, gets candid about the risk of being ‘cheap’ by calculating every marketing dollar, the game-changing value of AI for small businesses, and brands he admires from afar.
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Jan 6, 2025
The CMO's MO: Agoda's global CMO on why the future ...
Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.
The Big Consolidation
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Jan 16, 2026
Omnicom finalises Hong Kong leadership restructure ...
BBDO will be relaunched in Hong Kong, with former DDB chief Andreas Krasser appointed chief executive of Omnicom Advertising Hong Kong.
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Dec 9, 2025
MullenLowe and McCann merge in Singapore under ...
Omnicom is folding MullenLowe into TBWA globally, but is taking a different approach in Singapore.
Dec 4, 2025
Whatever happens, the ghost of Bernbach will ...
'You can’t bury a legacy that rewired the entire creative industry,' writes creative leader Merlee Jayme.
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Dec 1, 2025
Omnicom's new structure: Updated APAC leadership ...
An internal memo seen by Campaign Asia-Pacific confirms market heads and senior roles across the media networks are now finalised.
The Work
Jan 27, 2026
RHB’s new CNY spot puts dignity and womanhood at the forefront
Inspired by a true story, RHB's latest ad traces how a small tailoring initiative has grown into a lifeline for women starting over.
Jan 26, 2026
Actor Zhu Yilong and cellist Yo-Yo Ma front Lululemon's Lunar New Year film
For the Year of the Horse, Lululemon returns with the third chapter of its ‘Be Spring’ campaign, led by a distinct star cast.
Jan 21, 2026
Rimowa welcomes the Year of the Horse with Peking Opera
The brand marks the season with a Tangma-inspired film led by Greg Hsu and Peking Opera artist Geng Qiaoyun.
Jan 20, 2026
Coca-Cola hands Chinese New Year storytelling to Gen Z this year
Developed with WPP Open X, Coca-Cola’s Year of the Horse campaign casts Gen Z as cultural connectors, blending family traditions with contemporary formats.
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Jan 8, 2026
Marriott Bonvoy makes loyalty feel intuitive in new brand spot
BBH Singapore strings together a series of everyday traveller scenes that let the value reveal itself.
Focus
From sportainment to virtual influencers - the ...
Across sport, music, entertainment and purpose-driven content, creators are now captivating audiences, and creating unprecedented opportunities for brands
Effies
See the 58 Contenders, lessons learned from the Global Grand winners, and an immersive dive into the most effective case in the world
There's only one YouTube
Engaging for Fans, Effective for Brands
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Indies as one
The world's top independent agencies
Unlocking China Opportunities
Your Guide to Understanding Evolving Consumer Preferences by Alibaba
Getting real: How eos became Gen Z’s most-loved ...
Behind the scenes of the most effective marketing campaign in the world
Events
Dec 9, 2025
Asia-Pacific Agency of the Year Awards 2025
Honouring Your Achievement at Agency of the Year 2025
Jan 28, 2026
Campaign Connect Indonesia
Gathering 120+ senior marketers and business leaders to exchange insights, explore cutting-edge marketing innovations, and uncover what it takes to win in one of Southeast Asia’s most exciting markets.
Jan 29, 2026
Mastering Incrementality-Centric Marketing: Proving ...
“What happens if we cut our marketing spend to zero?” and “What would our results be if we hadn’t run this campaign?” These are the practical, high-stakes questions CMOs and business leaders across APAC are increasingly expected to answer – and today, advancements in platforms, AI, and analytics finally make it possible to answer them with confidence.
Mar 5, 2026
Campaign Connect Hong Kong
An exclusive day built for 120+ Hong Kong’s most forward-looking marketing leaders future-proof their strategies by mastering AI adoption, driving loyalty through authentic engagement, and achieving more with leaner teams in a fast-changing consumer landscape.
PARTNER CONTENT
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PROMOTED
Jan 22, 2026
The Performance Trap: why 2026 is the year ...
In a climate of intense pressure to deliver immediate ROI, many companies are reacting by pivoting to "safe" short-term performance strategies. Following a turbulent 2025 marked by the scaling of AI and geopolitical uncertainty, the urge to "hunker down" and focus solely on the next click is stronger than ever.
PROMOTED
Jan 7, 2026
How evolving consumer identities are driving a ...
Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.
PROMOTED
Dec 16, 2025
AOTY Insights: CJ WORX and Spore Bangkok ranked as ...
CJ WORX and Spore Bangkok bagged top honours among Thailand’s independent agencies by consciously pursuing reinvention.
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PROMOTED
Dec 3, 2025
How Publicis Groupe is going beyond the marketing ...
Rather than restrict itself to traditional advertising, Publicis Groupe is leveraging AI and data driven solutions to take on the larger business challenges faced by its clients.
Most Read
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BY PR NEWSWIRE