Advertising
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Inside Campaign Connect Indonesia: what matters to Indonesian marketers
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
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Meta hits $200 billion revenue milestone on AI-powered ad surge
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
How a little cultural wit helped Canva land in Japan
UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia..
40 Under 40 2025: Shreyas Sathe, Hybrid Adtech
In a short period of time, Sathe has transformed a modest investment into a multi-million-dollar business in the adtech industry, while developing new talent.
Revealed: latest hybrid working policies at new 'big six'
Campaign asked the holdcos about requirements to be in-office.
Why bringing APAC’s creative industry together matters more than ever
Spikes Asia director Melanie Speet shares insights on Spikes Asia Week 2026, looking ahead to the industry's future, championing emerging talent, and celebrating creative excellence.
From festive overload to signal mastery: Will Q1’s Ramadan reset Indonesia’s recovery radar?
To connect across the archipelago's widening economic divide, brands must shift to curating relevance over reach, Dentsu Indonesia's marketing leaders opine.
Why cutting brand spend is the corporate equivalent of cutting defence budgets
Just as Europe is relearning that security cannot be bought on the fly, Ian Whittaker argues that slashing brand spend isn't fiscal discipline, it's corporate disarmament.
RHB’s new CNY spot puts dignity and womanhood at the forefront
Inspired by a true story, RHB's latest ad traces how a small tailoring initiative has grown into a lifeline for women starting over.
Actor Zhu Yilong and cellist Yo-Yo Ma front Lululemon's Lunar New Year film
For the Year of the Horse, Lululemon returns with the third chapter of its ‘Be Spring’ campaign, led by a distinct star cast.
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How Vietnam makes influencer marketing work
With some brands allocating up to 40% of digital spend into influencer-led commerce, Vietnam is a useful case study in how social platforms, creators and sales have fully converged.
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Duolingo wants you speaking Spanish before Bad Bunny’s halftime show
Bad Bunny’s halftime set will likely be heavy on Spanish. Duolingo is getting fans ready early with its owl mascot dressed for the part and airtime booked for Championship Sunday.
Move and win roundup: Week of January 26, 2026
Lululemon, Omnicom Production, PRecious Communications, Red Rooster, Imagination, IMG, Databricks, Unilever, and more, in our weekly collection of people moves and account news.
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Should Cannes Lions’ new AI Craft category be judged by robots?
“It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is deciding who gets to judge creativity that is no longer human.
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WPP retires Hogarth and launches WPP Production
Richard Glasson, former global chief executive of Hogarth, will oversee WPP Production.
Creative Minds: Maarten Kleinsma on why knowing old school craft makes for better creatives
From handmade copy and late-night layouts to the scent of Copic markers and Letraset sheets, Digitas Australia’s creative director wishes today’s creatives learned the same classic disciplines.
Meta rolls out ads on Threads globally, introduces new ad formats
We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.
How Motion Sickness disarmed stigma and made New Zealand ‘the best place in the world to have herpes’
In this interview, Motion Sickness partner and strategist Hilary Ngan Kee breaks down how empathetic humour helped the agency earn three Silver Spikes and Cannes Lions recognition.
Mixue scaled faster than McDonald's. What must it prove next?
BRAND HEALTH CHECK: The frugal milk-tea upstart is now the world’s largest F&B chain by store count. The next test is whether it can build real emotional equity without losing its edge.
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The app that asks 'Are you dead?' sparks copycat concerns
The bleak-sounding app that has taken China by storm is a simple digital check-in tool for people living alone.
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