Advertising
US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal
Shareholder vote due to take place on 18 March.
'Not every brand or company needs to build AI': Google's Sapna Chadha on finding balance in SEA's creator economy
Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.
AFL invites a younger generation to the world of 'pigeon interference' and 'legendary speccys'
72andSunny and the AFL celebrate football fandom in Australia while trying to woo a younger audience.
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It's not about keywords anymore, it's about AI visibility
As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and Google Gemini, which now shape consumer perceptions, says Alfonso Asensio, MD of Jellyfish Japan.
Move and win roundup: Week of March 17, 2025
303 MullenLowe Perth, WPP, Clemenger BBDO, Are Media, Electriclime and more, kick off this week's people moves and account wins round-up.
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Documentary on McCann copywriter Ilon Specht makes global streaming debut
Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.
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Why it's a great time to be an indie right now
Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.
A tale of two holding companies: WPP and Publicis
WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.
JBL campaign showcases versatility of its ‘made to be heard’ speakers
The campaign by Havas London will run across APAC, EMEA and North America on TV, broadcaster video on demand, social media, audio and digital and OOH.
How DDB and Acciona make old wind turbines into the coolest surfboards around
'Turbine Made' is an ambitious campaign that recycles retired turbine blades into new materials and products, saving them from landfills.
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Too old for the party, too young to leave—the paradox of middle age in advertising
There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.
Six ad agencies under scrutiny in Indonesian Bank BJB’s $13.4 million corruption scandal
The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.
Why the adtech ecosystem continues to struggle with consumer data
Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.
VCCP bags global creative account for Wimbledon
Campaign content will run on TV networks around the world including India, Australia, and China.
How personality test MBTI penetrated the marketing world
The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to inject playfulness in their campaigns. The question then—does it sell, or is it just a social-media talking point?
Hello Kitty and Kuromi star in Sanrio’s OOH push against knockoffs
Sanrio’s latest campaign is a clapback against the counterfeit industry, but can consumer education and marketing really curb demand for cheaper alternatives?
Performance and staff numbers decline across global agency groups in 2024, as restructures continue
An analysis of key trends from the performance of global holding companies through 2024.
Lewis Hamilton welcomed to Ferrari and Italy with non-alcoholic beer from Peroni
Created by McCann London, the film marks the start of The Italian Way campaign
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Lifebuoy urges Indonesian youth to get 'possessed by coolness'
The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.
Spikes Asia live judging underway in Vietnam
GALLERY: More than 80 jurors from across Asia Pacific are in Da Nang, judging the best creative work from across the region in contention for a coveted Spikes Asia Award, ahead of the April 24 gala.
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