Advertising

1 day ago

Coachella: The California music festival-turned ‘marketing mecca’

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

1 day ago

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.

3 days ago

Women to Watch 2024: Paula Chiang, iProspect

Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.

3 days ago

Forsman & Bodenfors expands earned-first model as Po Kay Lee takes on Asia role

EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.

3 days ago

Google uses AI to block harmful ads—but inconsistencies remain

Google’s 2024 Ads Safety Report outlines how AI is being used to identify and prevent ad policy violations at scale. While enforcement activity has increased, persistent gaps and inconsistencies exist across markets.

3 days ago

Inside the collapse of Indonesia’s most promising creative network

EXCLUSIVE: Thirteen years after its launch as a bold new model for independent agencies, Indonesia’s Fantastis Anak Bangsa (FAB) has collapsed amid allegations of financial misconduct, leaving a trail of unpaid taxes, shuttered agencies, and missing leadership.

3 days ago

AI is no longer optional: Appier's CEO on creative intelligence and the company’s next chapter

Following Appier’s acquisition of AdCreative.ai, CEO Chih-Han Yu outlines the company’s full-stack marketing AI vision, what’s next for the firm, and the evolving role of CMOs in this era of AI-powered marketing.

3 days ago

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.

4 days ago

Petfood brand Iams deploys AI-powered video tool to persuade people into pet ownership

The campaign was created in collaboration with Adam & Eve/DDB.

4 days ago

Global adspend on news brands forecast to decline by a third

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

4 days ago

Why music still matters in modern branding

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.

4 days ago

Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International

Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.

4 days ago

Arthur Sadoun on secrets of Publicis’ pitch ‘success’ and how to support clients through tariff dramas

'Stop always being negative about our industry,' CEO says, after strong Q1 growth.

4 days ago

Spikes Asia Awards 2025: Campaign picks its favourite contenders

Do we have what it takes to be Spikes Asia judges? We’ll find out next week. Until then, the Campaign APAC team shares our favourite picks from this year’s shortlist.

4 days ago

Out-of-phone: What happens when creator content leaves the feed?

EXCLUSIVE: TikTok’s Dan Page and L’Oréal’s Abhishek Grover share insights from a Southeast Asia-first campaign that tested the power of creator storytelling across screens and cities.

4 days ago

Omnicom reports global revenue of $3.7 billion in Q1 2025, APAC on a growth trajectory

Omnicom however saw organic revenue decline across more than half of its business sectors including PR and healthcare.

Apr 15, 2025

Publicis grows 4.9% in Q1; says new business streak will ‘offset’ Trump tariff fallout

Agency group is “extremely confident” it will hit annual growth forecast, expected to be between 4% and 5% in 2025

Apr 15, 2025

Women to Watch 2024: Nicole Geekie, Jaywing

Geekie’s pivotal role in evolving Jaywing’s service offering now brings the agency more than half of its revenue from The Studio, underpinning the importance of performance-driven solutions to marketers.

Apr 15, 2025

Advertising in space: One giant leap for adland?

Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing orbital billboards while others opt for more environmentally friendly near-space marketing alternatives.

Apr 15, 2025

AKQA announces global leadership appointments amid ongoing restructure

Tim Devine moves as AUNZ ECD to global chief invention officer. Plus, new global leads for strategy, technology, and transformation.