Advertising

5 hours ago

'Not every brand or company needs to build AI': Google's Sapna Chadha on finding balance in SEA's creator economy

Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.

5 hours ago

AFL invites a younger generation to the world of 'pigeon interference' and 'legendary speccys'

72andSunny and the AFL celebrate football fandom in Australia while trying to woo a younger audience.

5 hours ago

It's not about keywords anymore, it's about AI visibility

As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and Google Gemini, which now shape consumer perceptions, says Alfonso Asensio, MD of Jellyfish Japan.

6 hours ago

Move and win roundup: Week of March 17, 2025

303 MullenLowe Perth, WPP, Clemenger BBDO, Are Media, Electriclime and more, kick off this week's people moves and account wins round-up.

1 day ago

Documentary on McCann copywriter Ilon Specht makes global streaming debut

Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.

1 day ago

Why it's a great time to be an indie right now

Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.

2 days ago

A tale of two holding companies: WPP and Publicis

WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.

2 days ago

JBL campaign showcases versatility of its ‘made to be heard’ speakers

The campaign by Havas London will run across APAC, EMEA and North America on TV, broadcaster video on demand, social media, audio and digital and OOH.

2 days ago

How DDB and Acciona make old wind turbines into the coolest surfboards around

'Turbine Made' is an ambitious campaign that recycles retired turbine blades into new materials and products, saving them from landfills.

3 days ago

Too old for the party, too young to leave—the paradox of middle age in advertising

There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.

3 days ago

Six ad agencies under scrutiny in Indonesian Bank BJB’s $13.4 million corruption scandal

The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.

3 days ago

Why the adtech ecosystem continues to struggle with consumer data

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.

3 days ago

VCCP bags global creative account for Wimbledon

Campaign content will run on TV networks around the world including India, Australia, and China.

4 days ago

How personality test MBTI penetrated the marketing world

The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to inject playfulness in their campaigns. The question then—does it sell, or is it just a social-media talking point?

4 days ago

Hello Kitty and Kuromi star in Sanrio’s OOH push against knockoffs

Sanrio’s latest campaign is a clapback against the counterfeit industry, but can consumer education and marketing really curb demand for cheaper alternatives?

4 days ago

Performance and staff numbers decline across global agency groups in 2024, as restructures continue

An analysis of key trends from the performance of global holding companies through 2024.

4 days ago

Lewis Hamilton welcomed to Ferrari and Italy with non-alcoholic beer from Peroni

Created by McCann London, the film marks the start of The Italian Way campaign

Mar 12, 2025

Lifebuoy urges Indonesian youth to get 'possessed by coolness'

The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.

Mar 12, 2025

Spikes Asia live judging underway in Vietnam

GALLERY: More than 80 jurors from across Asia Pacific are in Da Nang, judging the best creative work from across the region in contention for a coveted Spikes Asia Award, ahead of the April 24 gala.