Analysis
Creative Minds: Sally Anderson is always asking 'how can we make it better?'
Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.
2025 salary benchmarks: Marketing, creative, comms
MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.
APAC Gen Z harnessing AI to play Cupid: Tinder
According to a new report on modern dating by Tinder, young adults are embracing AI and changing relationship norms as they search for meaningful connections in a digital age.
Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'
The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.
Budgets 2025: Retail media and CTV will dominate adspend
The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.
The boys’ club still runs Australian advertising—and we’re done pretending otherwise
Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."
How Knorr used retail media to drive conversions
CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.
40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm
A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.
The fight for EV dominance in China
As geopolitical stakes rise, China's electric vehicle market is surging, pushing players like Tesla and Xiaomi to navigate competition, policy shifts, and global trade uncertainties in their bid to lead in branding and tech-driven innovation.
The anti-trend trend: How Starbucks aspires to use 'simplicity' to face rivals
THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
Novartis’ chief marketing officer on the drugmaker’s Super Bowl ad debut
The Swiss pharma giant is set to air a 60-second ad during Super Bowl LIX, featuring Wanda Sykes, Hailee Steinfeld, and a surprise guest, aiming to encourage early breast cancer screenings and drive awareness among women under 40.
40 Under 40 2024: Tala Booker, Via
What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.
Majority of marketers are unprepared to combat deepfakes: study
A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.
Amazon, Google among platforms under fire for ads on child-abuse sites
Following an Adalytics report linking ads from big tech to websites hosting child sexual abuse material, US Senators demand accountability. Advertising expert Arielle Garcia asks the damning question: "How much child sexual abuse is enough for them to take action?"
MediaWorks 2025 returns to Bangkok this May
The region's leading media training event returns this May with a three-day programme in Bangkok, designed to shape the region’s next generation of media and communications leaders.
Gen Z predictions for Super Bowl LIX
Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub.
Creative Minds: Kartik Smetacek loves the simplicity of a twisted headline
Meet the chief creative officer at Saatchi & Saatchi India who can rattle off classic Timberland ad lines from memory.
APAC lags as Saatchi & Saatchi leads global new business charge
Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.
Top 10 telco and streaming brands in Southeast Asia
Local loyalty trumps global reach as Vietnamese telco Viettel takes the crown in Campaign Asia-Pacific's Southeast Asia telco and streaming brand rankings. Get the insights.
Should PR firms be using DeepSeek?
Dynamo PR's Peter Bowles test runs rival AI platforms to see which works better for PR.
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