Analysis

1 day ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

1 day ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

1 day ago

'Creativity is under duress': David Droga as he hands over the baton

“David’s fast. But I’m faster,” says incoming CEO of Accenture Song Ndidi Oteh, promising speed, talent, and integration.

2 days ago

Predictability is power, but only when business leaders use it wisely

Trust and predictability are practical tools for navigating complexity, but leaders must be steady, not static, says Edelman's CEO for Hong Kong, Taiwan and Singapore.

3 days ago

Croisette dispatches: Editor’s diary from the heart of Cannes

If you need a Cannes conversation starter, bring up AI—everyone’s tried it, everyone’s got an opinion, no one is shy about it. I’ll be criss-crossing the Croisette all week; keep an eye out for more dispatches.

4 days ago

Arthur Sadoun: Agencies should be ‘optimistic’ not ‘scared’ about future

Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.

4 days ago

New Zealand Herpes Foundation wins Lions Health and United Nations Grand Prix for Good

The work came from Finch in Sydney and Motion Sickness in Auckland, New Zealand.

4 days ago

Vaseline wins Cannes Lions Health and Wellness Grand Prix for Verified campaign

The campaign from Ogilvy Singapore aimed to test the hacks in the Vaseline labs and “verify” the ones that actually work.

Jun 16, 2025

Advertisers of the month in Australia: Budget Direct, Uber Eats & WhatsApp

These brands saw jumps in advertising awareness in Australia in May onYouGov's BrandIndex, led by Budget Direct and its 'Balloons' campaign.

Jun 15, 2025

Campaign Cannes Global Podcast Episode 1: Lions and Campaign House preview

Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes Lions 2025.

Jun 12, 2025

How AIA is changing behavior through communication

AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.

Jun 12, 2025

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

The Asia-Pacific CEO of Publicis Groupe is still bullish on China, unfazed by scaled rivals and sees a new future for creative through media.

Jun 12, 2025

John Wren: ‘Calculated risk makes you stronger’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.

Jun 11, 2025

WPP never seized control of its destiny under Mark Read’s leadership

Departing CEO had some notable successes, but the company has struggled.

Jun 10, 2025

Yannick Bolloré: ‘AI is a powerful creative partner’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.

Jun 10, 2025

Hilton readies ‘connected story’ in latest Asia expansion push

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.

Jun 9, 2025

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

Jun 9, 2025

Reddit: The social-media dark horse gaining momentum with advertisers

Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to rethink how they connect with audiences in an increasingly crowded social-media landscape.

Jun 9, 2025

The next SEO: Why generative engine optimisation will make or break your brand

OPINION: AI-generated answers are the new front door to your brand. The winners will be those who learn to show up, not just rank, says AI Capitol founder Lionel Sim.

Jun 6, 2025

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.