Analysis

13 hours ago

Creative Minds: Sally Anderson is always asking 'how can we make it better?'

Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.

13 hours ago

2025 salary benchmarks: Marketing, creative, comms

MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.

14 hours ago

APAC Gen Z harnessing AI to play Cupid: Tinder

According to a new report on modern dating by Tinder, young adults are embracing AI and changing relationship norms as they search for meaningful connections in a digital age.

19 hours ago

Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'

The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.

1 day ago

Budgets 2025: Retail media and CTV will dominate adspend

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

1 day ago

The boys’ club still runs Australian advertising—and we’re done pretending otherwise

Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."

2 days ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

2 days ago

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

2 days ago

The fight for EV dominance in China

As geopolitical stakes rise, China's electric vehicle market is surging, pushing players like Tesla and Xiaomi to navigate competition, policy shifts, and global trade uncertainties in their bid to lead in branding and tech-driven innovation.

3 days ago

The anti-trend trend: How Starbucks aspires to use 'simplicity' to face rivals

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

3 days ago

Novartis’ chief marketing officer on the drugmaker’s Super Bowl ad debut

The Swiss pharma giant is set to air a 60-second ad during Super Bowl LIX, featuring Wanda Sykes, Hailee Steinfeld, and a surprise guest, aiming to encourage early breast cancer screenings and drive awareness among women under 40.

4 days ago

40 Under 40 2024: Tala Booker, Via

What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.

4 days ago

Majority of marketers are unprepared to combat deepfakes: study

A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.

4 days ago

Amazon, Google among platforms under fire for ads on child-abuse sites

Following an Adalytics report linking ads from big tech to websites hosting child sexual abuse material, US Senators demand accountability. Advertising expert Arielle Garcia asks the damning question: "How much child sexual abuse is enough for them to take action?"

4 days ago

MediaWorks 2025 returns to Bangkok this May

The region's leading media training event returns this May with a three-day programme in Bangkok, designed to shape the region’s next generation of media and communications leaders.

Feb 9, 2025

Gen Z predictions for Super Bowl LIX

Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub.

Feb 7, 2025

Creative Minds: Kartik Smetacek loves the simplicity of a twisted headline

Meet the chief creative officer at Saatchi & Saatchi India who can rattle off classic Timberland ad lines from memory.

Feb 7, 2025

APAC lags as Saatchi & Saatchi leads global new business charge

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

Feb 7, 2025

Top 10 telco and streaming brands in Southeast Asia

Local loyalty trumps global reach as Vietnamese telco Viettel takes the crown in Campaign Asia-Pacific's Southeast Asia telco and streaming brand rankings. Get the insights.

Feb 7, 2025

Should PR firms be using DeepSeek?

Dynamo PR's Peter Bowles test runs rival AI platforms to see which works better for PR.