Analysis
Creative Minds: Ya Wen believes creativity can 'change the world'
Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.
Spikes Asia 2025: How Ajinomoto and Honda Office Tokyo turned consumer feedback into award-winning creative excellence
A Japanese PR agency and their client cooked up a Spikes Asia Award-winning campaign by tackling a common cooking complaint—sticky gyoza. This is how they did it.
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Meta could soon be the largest misinformation platform in the world
The tech company’s recent changes could result in a surge in unmoderated and unfortunate content, underscoring the need for advertisers to again be mindful about where they spend their dollars, writes Sarah Thompson.
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Global indie rankings: Where are the APAC agencies?
Australia’s Nunn Media, Atomic 212, and Half Dome are the only agencies to make the cut, as global competitors from North America and Europe surged ahead.
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Top 10 travel brands in Southeast Asia
Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.
40 Under 40 2024: Ryan Cheung, PressLogic
Cheung’s risk-taking and entrepreneurial spirit seeps into all facets of the company he founded—across growth, operations, and innovation.
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Woolley Marketing: Why change is not always disruption
From Netflix to Nvidia, true disruption is rare. Darren Woolley shares his nuanced perspective on the difference between evolution and revolution in business.
'The truth doesn't take sides': BBC’s global news chief
In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.
40 Under 40 2024: Nishant Shekhar, Havas Media Network
Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.
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BYD closes 2024 on top, but can it sustain its EV supremacy?
BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?
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Campaign's definitive guide for what's in, what's out in 2025
OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.
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During the age of misinformation, the Baldoni-Lively lawsuits put the onus on social media platforms and influencers
Influencers have a responsibility to question their sources before sharing defamatory content.
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Why Google has never looked more fragile as an advertising channel
As the DOJ vs. Google case rumbles on into the new year, how can advertisers best prepare for a post-Chrome world?
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Publicis climbs the highest in APAC media rankings following Kenvue win
PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.
Creative Minds: How Yuhang Lin went from dreaming of magical powers to solving real-world creative problems
The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.
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What marketers can learn from Gen Z cultures across Asia
EXCLUSIVE: In a new report by Ylab and Hakuhodo Consulting, Gen Zs across eight markets are studied to understand what shapes their purchasing decisions.
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Ad Nut's favourite campaigns of 2024
An animation about death. An anti-smiling movement. A video game with cats. Ad Nut’s most memorable campaigns of the year are a weird, wonderful mix.
Keeping up appearances: The truth about 2024
Faking it has become the industry’s survival mechanism—but at what cost? Andreas Krasser reflects on a year of inflated appearances, shrinking budgets, and the urgent need for honesty and authenticity in both agencies and clients alike.
What makes holiday ads truly effective in APAC?
Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.
Nearly half of marketers eyeing budget cuts: Totem China marketing and media trends 2025
TOP OF THE CHARTS: Totem’s 10th annual report on marketing and media in China highlights key 2025 forecasts, including 48% of brands planning budget cuts and a projected rebound in consumer spending through 2025 and 2026.
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