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Bella Ramsey uses Apple’s new AI features to escape awkward situations
The actress stars in three spots for the Hello Apple Intelligence campaign, which introduces the iPhone’s new enhanced AI features.
‘Apple Intelligence’: Three things marketers need to know about the latest iPhone launch
Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.
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It's time to clean up Telegram
TECH ON ME: Telegram’s founder lands in handcuffs, sparking a firestorm over brand safety—while Apple makes an aggressive push to dominate India’s digital landscape. That, and more in our weekly tech digest.
Apple ad stages relay race featuring athletes with and without disabilities
Work was directed by Derek Cianfrance through Radical Media.
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Tech company creative fails underline value of agency perspectives
Recent work created in-house by tech firms has received backlash for not getting the tone right. Perhaps the external input of an agency team would help.
'Makes the brand feel old': Apple's Thai ad criticised for stereotypical depictions
The almost 10-minute film is part of Apple's 'The Underdogs' ad series, known for its over-the-top style. However, critics argue that Apple may have crossed the line this time.
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