News
Dentsu prioritises media in new growth plan following $820 million loss
Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.
OMG taps Dentsu exec for Malaysia CEO position
EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.
Hakuhodo DY Holdings names new president and COO
Yasuo Nishiyama and Kenji Nagura will join the new leadership team, with Masayuki Mizushima set to become chairman following Yuichi Toda's retirement.
Unilever increases marketing spend by almost $1 billion
The FMCG giant's turnover rose to over $65 billion USD in 2024.
Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'
The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.
IPG predicts 1-2% revenue drop for 2025
The holding company is eying savings of $250 million ahead of its merger with Omnicom.
Nearly 70% of bias incidents in AI LLMs occur in regional languages: IMDA study
The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.
40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm
A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.
Meta begins firing ‘lowest performing’ staff
Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.
STB partners with NBA to attract fans from the region
The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.
X partners with Magnite to boost programmatic ad sales
Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move
Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.
40 Under 40 2024: Tala Booker, Via
What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.
Amazon, Google among platforms under fire for ads on child-abuse sites
Following an Adalytics report linking ads from big tech to websites hosting child sexual abuse material, US Senators demand accountability. Advertising expert Arielle Garcia asks the damning question: "How much child sexual abuse is enough for them to take action?"
Moves and wins roundup: Week of February 10, 2025
AGA, Zeno Group, Precious Communications, Montieth SPRG, Bastion Shine, Enero, Kinesso, DDB, Virtue Asia, Western Digital, and more in our weekly collection of people moves and account news.
Dentsu Creative's global ECDs Darren Urquhart and Tom Smith depart
Moves follow departures of Sue Higgs and Caroline Pay.
OMD releases a fresh new positioning to let the industry know: ‘We create what’s next’
EXCLUSIVE: The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.
APAC lags as Saatchi & Saatchi leads global new business charge
Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.
Amazon's ad business soars, reaching US$56 billion in 2024
Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.
Meta doubles down on AI tools to boost ad performance
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins