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X global agency lead leaves after 11 months
Christian Kimberley-Bowen is joining Pinterest.
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Initiative wins Volvo's global media account, China remains separate
Account was worth $448.7 million in 2023.
Creative Minds: How Yuhang Lin went from dreaming of magical powers to solving real-world creative problems
The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.
Happy holidays from team Campaign!
As the Campaign Asia-Pacific editorial team takes a holiday bulletin break until January 6th, we bid farewell to 2024 with a poetic roundup of the year's defining marketing moments—from rebrands that rocked to cultural waves that soared.
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Year in review: Biggest brand fails of 2024
From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.
Former GroupM China executives to face Shanghai court over bribery allegations
EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.
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Merlee Jayme launches Jayme Headquarters to champion neurodiversity
Following the success of The Misfits Camp, Jayme's new creative agency will be supported by a seasoned leadership team. Philippines-based professor Sam Alapan will head The Misfits Camp.
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What's shaping digital OOH in 2025? Key trends revealed
From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.
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'The industry doesn’t need another behemoth’: Mark Penn on Omnicom-IPG
EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.
The $31 billion Omnicom-IPG deal has industrial logic but also many caveats
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
Move and win roundup: Week of December 16, 2024
Nine, Weber Shandwick, Klick, AKQA, Droga5, TBWA Melbourne, Poem, Snap, Didi, Agent99 and more in our weekly roundup of people moves and account wins.
Omnicom-IPG billings worth $2.7 billion in China: Ebiquity
In accordance with latest findings, the deal will position the combined group to achieve a 15.5% global market share, with ambitions to strengthen its foothold and close the gap with competitors in mainland China.
EssenceMediacom's Nick Lawson to leave after 33 years
He will depart at the end of the year.
Creative Minds: Soo Hee Yang on design poetry and mindset magic
Between diving into Han Kang's novels and raiding her prized wine cellar, this pressure-loving creative director is turning brand campaigns into social movements—with a shelf of awards and an unbreakable spirit to match.
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Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme
The Enforcement Directorate seized cash, gold, and documents in an alleged embezzlement case that also involves Suumaya Industries.
Campaign Big Global Awards shortlist announced
Winners will be revealed in February 2025.
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Thailand, Malaysia draw M&A interest as Asian ad giants hit pause: Report
A new SI Partners' report reveals Asian advertising groups are under pressure to adapt or face acquisition—with Q3 2024 deal volumes up 7.2% and AI investments hitting $17 billion despite concerns over its reliability for agencies.
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‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover
With the big six holdcos on the verge of becoming the big five, how will the so-called ‘mega-merger’ impact client work, employees, and opportunities for smaller agencies?
Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'
Sadoun said new holding company 'will require every leader to be focused internally on integration'.
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Spikes Asia 2025: In conversation with juror Seung-jae Lee, CCO of Ideot
Lee, CCO of Ideot and 2025 Direct and Outdoor juror, shares insights on the agency’s journey, its award-winning campaign, and what it means to lead a Korean independent agency to Spike-winning success.
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