News
TikTok global comms head exits
Hilary McQuaide says she is leaving the platform for “a new adventure.”
Clean Creatives hands 'awards' to Edelman
Campaign group Clean Creatives has announced its 2024 F-List ‘award’-winners – deeming them ‘the awards no agency wants to win’.
Snapchat brings AI-powered augmented reality tools to advertisers
New gen AI and machine learning tools promise to help advertisers reduce the time it takes to turn 2D product catalogues into 3D ‘try-on’ assets on the platform.
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
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Baidu PR head apologises after backlash sparked by controversial videos
In the wake of public outrage and a significant decline in share prices, Baidu refrained from commenting on the matter.
Omnicom expands presence in India, opens new Centers of Excellence
The expansion comes as Omnicom announced a new entity in India in November 2023—Omnicom Advertising Services—to oversee the company’s creative agencies in the region, with Aditya Kanthy at the helm as CEO.
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Agencies caution advertisers against knee-jerk response to rise of social media
Warc’s Social Media Reaches New Peaks report revealed that social media is now the largest channel in the world in terms of adspend.
Apple's 'Crush' ad elicits backlash from marketing and PR pros
“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.
Ebiquity predicts 'more positive' advertising outlook for 2024
Media consultancy's revenue jumped 7% year on year in 2023.
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TikTok sues the US government to prevent potential ban
TikTok argues that its First Amendment rights will be infringed upon should the ban be upheld.
How Google, Meta, Snapchat and TikTok are attempting to eclipse each other
At the 2024 NewFronts in the US, tech platforms glided over legislative issues and focused on outshining each other with technology and performance, appealing to cost-focused media buyers.
Meta introduces AI-generated image variations and text for ads
Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.
WPP’s Mark Read: Why 2024 will improve after Q1 despite client delays and China challenges
New business pipeline looks good overall, but some project work is under pressure because 'client decisions are taking longer to happen', CEO tells Campaign.
Assembly hires Pele Cortizo-Burgess as its first global chief strategy officer
Cortizo-Burgess leaves Initiative to bring his experience guiding inclusive media strategy to Assembly.
Move and win roundup: Week of May 6, 2024
Havas, BBH, Mediacorp, CNN, FCB, Dentsu, The Womb, PHD, TBWA, BBDO and more, in our weekly collection of people moves and account news.
Bilibili’s Youth Day video stirs plagiarism claims
Bilibili disputes the plagiarism claims on the video, which has already garnered over a million views on the platform.
Social overtakes search for adspend in landmark global shift: Warc Media
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
Marketing spend woes: The continuing impact of tech downsizing
The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?
Ogilvy Hong Kong, Dentsu Japan and The Monkeys in Australia win Grand Clios
The global awards show awarded top honours to campaigns hailing from 15 different markets worldwide.
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Best Places to Work Asia-Pacific 2024: Entries open
Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.
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