News
Pocari Sweat, Promag top YouGov's list of March advertisers in Indonesia
Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the competition.
Samsung Ads expands partnership with Magnite to enhance streaming TV audience addressability
Magnite will facilitate access to Samsung Ads programmatic inventory across markets including Singapore, the Philippines and Thailand.
Porsche deletes post on Threads that said ‘9.11 is my favourite time of the day’
Some social media managers are defending Porsche’s post, saying it clearly did not allude to the 9/11 attack on the United States.
New awards initiative from Defender supports conservation and humanitarian charities
The award covers seven countries including Australia and Japan.
How have the US tariffs impacted the 'big six' holdcos' stock market performance?
Campaign analyses the networks’ performance since the announcement of tariffs at the start of 2025.
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Digital Media Awards 2025 winners revealed
Mindshare China steals the show at Campaign's DMA 2025 Awards with standout wins, while Taiwan excelled with innovative work in mobile and beverage advertising.
Women to Watch 2024: Natalie Lowe, The Orangeblowfish
An independent creative agency leader, Lowe has transformed both her clients' businesses and her own team through impactful work, engaging dialogue, and active industry interaction.
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New B Corp rules to tighten standards and rebuild credibility
Stricter rules are coming for the 9,600 businesses in 102 countries that display the B Corp badge, as the accreditation system moves to better uphold its promise of putting ‘people and planet’ first.
Mattel launches new LeBron James Ken doll as part of its Kenbassador campaign
The Lakers legend is the first ‘Kenbassador’ celebrating the doll’s upcoming 65th anniversary.
Instead of criticising performance marketing, steal from it
Agencies ought to tap into performance marketing's ability to inspire confidence within boardrooms, say Leo Burnett's Josh Bullmore and Richard Clay from Zenith.
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DoubleVerify claims Adalytics ‘manipulated findings’ in recent report on general invalid traffic
DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of misrepresenting verification technology and data.
BMF opens first APAC office in Hong Kong to drive regional growth
EXCLUSIVE: The agency is eyeing GBA and region-wide opportunities with a Hong Kong presence and targets doubling revenue by 2025.
75% of marketers report declining returns on social media ad spend
Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.
Cheetos’ launches limited edition fashionably functional pants
The pants were created in collaboration with Impact BBDO and BBDO New York
New leadership at BBH India: Paritosh Srivastava as CEO, Snehasis Bose as CSO
The new mandates for Srivastava and Bose at BBH India are in addition to their current roles at Saatchi & Saatchi India and Saatchi Propagate India.
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Shortlists revealed for Campaign Global Agency of the Year Awards
APAC is represented by agencies including Special, Atomic 212⁰, and Leo Burnett Taiwan.
Women to Watch 2024: Nana Cao, BBDO
Cao’s leadership aims to redefine advertising, creating powerful campaigns that drive both business success and social change.
How the tariff war could strengthen Apple's ties with India
India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs.
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Unsanitary practices at Abbott's baby formula factory whose shutdown behind mass shortages
Workers at one of America's largest baby formula plants say the Abbott Laboratories facility is engaging in unsanitary practices.
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EssenceMediacom gains top spot in first APAC media league of the year
OMD and UM are among the top five agencies in the agency table, while independent Nunn Media continues its momentum. Meanwhile, WPP tops the first APAC holding company table.
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