The Work: The latest from the world of commercial creativity
Perfume brand Creed ropes in famed ‘snow artist’
The brand collaborated with Simon Beck to launch a film set in the snow-capped mountains of Northern China for the brand’s signature fragrance.
Mock bridal jewellery film highlights marriage rights in Pakistan
The film is styled as a launch video for a new jewellery line from Pakistani designer Fahad Hussayn before revealing that the ornaments are studded with thorns, making them unwearable.
Selfie-obsessed humans can now match with shelter dogs
Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.
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Can ads make us feel something, even if they can’t change the world?
The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of Itch.
Marubeni banks on J-Pop singer Ado's mystique in new commercial
In her first-ever advert appearance, J-Pop superstar Ado teams up with Marubeni to deliver a metaphor for collaboration and overcoming challenges.
Valentine's Day 2025 round-up: how UK brands are treating romance
From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.
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McDonald's Valentine's campaign may make you believe in enduring love
Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!
Samsung says there’s an AI companion for every scenario
With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman.
Duo the Owl died as he lived: unhinged
A Tesla Cybertruck played a pivotal role in the apparent death of the Duolingo mascot.
Campaign’s Super Bowl LIX showcase of big game and big game adjacent ads
Our round up of films from Super Bowl LIX includes tech firms like Meta, Open AI, and Google, and snack brands Doritos and Lay's.
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Novartis’ chief marketing officer on the drugmaker’s Super Bowl ad debut
The Swiss pharma giant is set to air a 60-second ad during Super Bowl LIX, featuring Wanda Sykes, Hailee Steinfeld, and a surprise guest, aiming to encourage early breast cancer screenings and drive awareness among women under 40.
Watch: The most patriotic Super Bowl LIX ads
A roundup of Super Bowl LIX ads that just scream ‘American patriotism.’
Nike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sports
Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson, A’ja WIlson and Caitlin Clark.
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Why Tim Hortons went with a hockey theme for its Super Bowl spot
The ad by Gut is undeniably patriotic, but was not a “tariff brief.’
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Pfizer to air second Super Bowl ad, doubling down on fight against cancer
Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game.
Knorr and Tinder swipe right for a home-cooked delight in global spot
Created by MullenLowe UK, the campaign is set to run across 10 markets including India, the Philippines, and Vietnam.
Japan Airlines campaign ropes in Liverpool football stars
Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.
Roses are red, violets are blue, Cadbury’s V-Day campaign brings 'uncles' to you
Ad Nut loves a dose of cheeky counterculture, and Ogilvy India's campaign delivers in spades.
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Not a masterpiece but Skyn's V-Day ad ditches kawaii clichés
EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.
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The 'laziest influencer' makes cleaning effortless—literally
S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.