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Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC
WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.
Campaign CMO Outlook 2024: Why marketers still want more from video-on-demand
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.
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Is cheap the new black? E-commerce's existential crisis
Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.
Amazon ad revenue growth outpaced retail sales in Q3
CEO Andy Jassy noted sponsored product offering saw “meaningful” growth in the quarter due to increased ad relevance and optimization.
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GroupM’s Amazon win marks major shift, climbs to fourth spot in APAC rankings
Meanwhile PHD supported by retentions in China remains firm on the top.
IPG unites agencies and clients under all-in-one data platform ‘Interact’
The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
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