Matthew Keegan
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Southeast’s Asia’s top 50 brands 2025
After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, joined by 48 others leading the region’s market.
Suncorp’s Mim Haysom and Leo Australia’s Andy ...
In an exclusive interview with Campaign, Suncorp's Mim Haysom and Leo Australia's Andy Fergusson discuss Haven, the new online tool that offers homeowners a unique way to assess their property’s vulnerability and access practical resilience tips.
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Over 50% of APAC marketers plan to cut ad spend in ...
Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.
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Rethinking SEO: How Google's AI Overviews are ...
With Google's AI Overviews and 'AI Mode' set to transform the search landscape, publishers and agencies are grappling with declining click-through rates and the need to adapt their SEO strategies.
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Spark Foundry and EssenceMediacom vie for top spot ...
WPP's EssenceMediacom narrowly hangs onto the top spot while Publicis' Spark Foundry enters the table in second position after winning Shanghai General Motors.
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Japan drives Dentsu’s modest Q1 growth, APAC and ...
CXM struggles with double-digit declines globally, while media services provide steady growth.
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