Matthew Keegan
Send feedback to Matthew Keegan..jpg&h=268&w=401&q=100&v=20250320&c=1)
No one talks about ads anymore: Have they lost ...
Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
EssenceMediacom gains top spot in first APAC media ...
OMD and UM are among the top five agencies in the agency table, while independent Nunn Media continues its momentum. Meanwhile, WPP tops the first APAC holding company table.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Will AI chatbot advertising disrupt adland?
With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Retail media in ANZ is maturing beyond performance ...
Mars United Commerce's annual report reveals that retail media brings powerful new capabilities that have led to a sophisticated, brand-building channel for advertisers.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Temu, Shopee, TikTok Shop: Who will win the ...
As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Is contextual advertising the definitive answer to ...
As the advertising landscape shifts towards greater privacy compliance, the resurgence of contextual advertising raises questions about its effectiveness and ROI compared to data-driven targeting. Is it a sustainable solution or a stopgap in digital marketing’s evolution?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)