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Salesforce and Google expand partnership to boost AI-powered customer service
The collaboration offers businesses greater flexibility to develop tailored AI solutions, enabling faster and smarter customer service through multimodal capabilities, real-time insights and seamless platform integrations.
Google adds new asset testing to PMax to improve campaign performance
The tech giant has also launched other creative capabilities that can help advertisers better target audiences through AI recommendations and testing.
Google is on a mission to make using AI ‘A-OK’
The tech giant’s AI Lighthouse Program is one of a slate of recent efforts to give its Gemini tools the human touch.
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X partners with Magnite to boost programmatic ad sales
Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
Amazon, Google among platforms under fire for ads on child-abuse sites
Following an Adalytics report linking ads from big tech to websites hosting child sexual abuse material, US Senators demand accountability. Advertising expert Arielle Garcia asks the damning question: "How much child sexual abuse is enough for them to take action?"
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Google rolls out several new PMax updates following successful beta launches
Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.
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