Hakuhodo’s 2024 performance reflects an agency in transition. Whether these steps will future-proof the agency for global relevance or simply ensure its survival remains to be seen.
See the 29 winners and 8 commendations awarded for outstanding contributions by women professionals and their organisations in the marketing communications industry.
Along with other IPG shops, the future will be determined by the impending IPG-OMG merger, but healthy performances in key APAC markets suggest FCB is on a steadier path than many of its rivals.