The film is styled as a launch video for a new jewellery line from Pakistani designer Fahad Hussayn before revealing that the ornaments are studded with thorns, making them unwearable.
Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.
Created to specifically encourage tourists from Australia, the campaign has been linked to everything from Kiwi immigration to infrastructure problems within New Zealand.