The Cannes Lions International Festival of Creativity is underway in the south of France and Campaign Asia-Pacific is keeping track of all the region's top winners.
Each day we'll highlight all the latest Gold and Grand Prix winners, with a full table of all the metal winners following below.
Click here for all of Campaign's Cannes Lion related coverage,
HIGHLIGHTS: DAY 1
A great start for Asia-Pacific brands and agencies, earning no fewer than 22 Lions in the Health & Wellness, Outdoor, Pharma, Print & Publishing and Audio & Radio categories. This already amounts to a quarter of APAC's metal haul from last year on just the first day.
But the even bigger story comes courtesy of the Grand Prix sweep of all three health related categories awarded to APAC campaigns. See these below.
India easily leads the 'A-PAC' after the first day with no fewer than nine Lions. Australia ands New Zealand come next, each with five, though two of these are shared awards between both countries for 'The Best Place in the World to have Herpes'. By agency, Ogilvy is tops so far with six Lions, followed by FCB with four and DDB with three.
APAC GRAND PRIX & GOLD WINNERS
Campaign: The Best Place in the World to Have Herpes
Award & Category: Lions Health & United Nations Grand Prix for Good; Gold in Health & Wellness
Agency & Brand: Finch Sydney and Motion Sickness Auckland for the NZ Herpes Foundation
Market: Australia/New Zealand
Campaign: Make Love Last - Bedroom
Award & Category: Grand Prix for Pharma
Agency & Brand: Viatris (Viagra)
Market: Mainland China
Campaign: Vaseline Verified
Award & Category: Grand Prix for Health & Wellness
Agency & Brand: Ogilvy, Singapore for Unilever (Vaseline)
Market: Singapore
Campaign: Lucky Yatra
Award & Category: Gold in Outdoor
Agency & Brand: FCB India, Mumbai for Indian Railways
Market: India
Campaign: Ink of Democracy
Award: Gold in Print & Publishing
Agency & Brand: Havas, Mumbai for The Times of India
Market: India
APAC LIONS BY CATEGORY
DAY 1 WINNERS
| HEALTH AND WELLNESS | ||||
| Prize | Title | Brand | Entrant/Idea creation | Market |
| Grand Prix | Vaseline Verified | Unilever: Vaseline | Ogilvy, Singapore | Singapore |
| Gold | The Best Place in the World to Have Herpes | New Zealand Herpes Foundation | Finch Sydney; Motion Sickness Auckland, NZ Herpes Foundation | Australia/ New Zealand |
| Silver | Naga Saint Eye Test | Eyebetes Foundation | Godrej Creative Lab, Maharasthra | India |
| Bronze | Interface of Humanity | NTT Informatics Labratories | Dentsu Inc, Tokyo | Japan |
| Bronze | The University of Dyslexic Thinking | Dyslexia x Virgin | DDB Melbourne | Australia |
| Bronze | Diary of a Head Injury | Headway | Assembly & The Tuesday Club, Auckland | New Zealand |
| Bronze | Visiongram | Japan Blind Judo Federation | Dentsu Inc, Tokyo | Japan |
| PHARMA | ||||
| Prize | Title | Brand | Entrant/Idea creation | Market |
| Grand Prix | Make Love Last - Bedroom | Viatris: Viagra | Ogilvy, Shanghai | Mainland China |
| Silver | Dawai Reader | Alkem Labratories | Lowe Lintas, Mumbai | India |
| LIONS HEALTH AND UNITED NATIONS GRAND PRIX FOR GOOD | ||||
| Prize | Title | Brand | Entrant/Idea creation | Market |
| Grand Prix | The Best Place in the World to Have Herpes | New Zealand Herpes Foundation | Finch Sydney; Motion Sickness Auckland, NZ Herpes Foundation | Australia/ New Zealand |
| AUDIO AND RADIO | ||||
| Prize | Title | Brand | Entrant/Idea creation | Market |
| Bronze | Roobadge | Volkswagen | DDB Sydney | Australia |
| OUTDOOR | ||||
| Prize | Title | Brand | Entrant/Idea creation | Market |
| Gold | Lucky Yatra | Indian Railways | FCB India, Mumbai | India |
| Silver | Meet me at the Coke Sign | Coca-Cola | Ogilvy, Sydney | Australia |
| Silver | Nature Shapes Britannia | Britannia Industries | Talented, Bangalore | India |
| Silver | Too Yumm to Cheer! | Too Yumm! | FCB Kinnect, Mumbai | India |
| Bronze | Signs from Heaven | Pangu Cloud | Ogilvy, Shanghai | Mainland China |
| Bronze | Chai Bansuri -The Tea Flute | Unilever: Brooke Bond Taj Mahal Tea | Ogilvy, Mumbai | India |
| Bronze | Worst Children's Library | Samsung | DDB New Zealand & Tribal Aotearoa, Auckland | New Zealand |
| Bronze | Lucky Yatra | Indian Railways | FCB India, Mumbai | India |
| Bronze | Awkboards | Life Pharmacy | FCB New Zealand, Auckland | New Zealand |
| Bronze | VI Guardian Beads | Vodafone | Ogilvy, Mumbai | India |
| PRINT AND PUBLISHING | ||||
| Prize | Title | Brand | Entrant/Idea creation | Market |
| Gold | Ink of Democracy | The Times of India | Havas, Mumbai | India |
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