Shufen Goh
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Discipline is the new disruptor in APAC's marketing ...
More tools, more content and more data aren’t the answer. In APAC, the brands that will win in 2026 are the ones brave enough to choose focus over frenzy, writes Shufen Goh.
A Cannes Lions 2025 guide for ROI-hungry APAC marketers
The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.
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SPH Media scandal: Is trusting media to deliver on ...
The need to measure and validate media consumption data using third parties before deciding on ad spend has never been greater, reminds AAMS president Shufen Goh.
APAC can do better on ESG
CMO OUTLOOK: 56% of APAC marketers believe they can do better in environmental, social and corporate governance.
2020 – the year that marketing means business
R3 and Campaign's latest CMO Outlook shows marketers are closer to the head of the table than ever as marketing’s integration with multiple areas of business has brought its significance and potential into full scope.
Media as a force for good and a force for growth
Marc Pritchard's recent ANA speech suggests media can shape an alternative to 50 years of Milton Friedman-inspired doctrine directing corporations to simply make money.
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