Joseph Arthur
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Global adspend on news brands forecast to decline ...
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.
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Elon Musk’s xAI acquires X for $33 billion
The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.
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Nearly 70% of ‘parents’ targeted by ads don’t have kids
The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.
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Meta to begin testing Community Notes feature ...
Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.
Taboola introduces a ‘reimagined approach’ to ...
With the launch of Realize, CEO Adam Singolda wants Taboola to move past its origins in native advertising to focus on the entire performance landscape.
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Facebook, YouTube most popular social media ...
Used twice as frequently for product discovery and research as TikTok, the Meta-owned platform shouldn't be neglected by retailers.
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