Cannes Lions
Why Lions is buying Effie: to help brands make ‘better case’ for investing in marketing
Planned acquisition comes at the same time as Ascential, the parent company of Lions, completes its £1.2 billion ($1.6 billion) sale to Informa this week.
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When safety becomes a luxury in a world of enduring racism
Personal and public events over the summer – in Cannes and the UK – demonstrate that racism is a pervasive and dangerous force in society.
Alexis Ohanian on investing in women's sports, AI, and the future of Asia
Campaign Asia caught up with the Reddit entrepreneur and Seven Seven Six founder at the Bloomberg Bistro in Cannes last month, where he discussed his investments in AI, deep tech, women's sports, and why Japan is a key focus for the future.
Brand sales are the real awards for marcomms agency partners
Agencies can win any number of gongs at awards shows but the real sustainable payback comes from helping clients increase sales and achieve their business goals.
TimeTo launches 'bystander training' for people who witness harassment
The initiative comes after experiences at Cannes, during which people spotted inappropriate behaviour but were unsure how to react.
My experience in Cannes underlined why men must speak up and take action against harassment
After experiencing sexual harassment at this year's Cannes Lions festival, Dagmar Bennett explains why men should be leading the fight against such behaviour.
Why the ascendancy of Asia will be key to shaping the future of the ad industry
In an exclusive chat with Campaign at Cannes Lions 2024, McCann Worldgroup APAC's Shilpa Sinha unpacks the findings of the Group's latest thought leadership on Asia's unique blend of tradition and innovation, and why it's setting new global benchmarks.
If agencies want to see higher share prices, they should be pushing the case for creative
INVESTOR VIEW: Creativity is often perceived as a 'low growth, 'low margin' business, a 'necessary evil'. It's a perception at odds with its value and one that's ripe for change.
How a toilet joke got two interns their first Cannes Lions
Nidhi Shah and Rag Brahmbhatt were pleasantly astonished that their work for Macrogol Hexal tickled the funny bones of jurors judging entries for the ‘Audio and Radio Lions’ category.
The Croisette versus Wall Street: How to put a greater financial value on creativity
Why doesn't creative excellence at Cannes lead to greater investor interest?
Richard Edelman reflects on Cannes and regrouping after a tough year
Fresh off numerous Lions wins, the iconic agency CEO is confident ‘the market has moved toward PR firms.’
Does adland need to up its game on short-form ads?
Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.
How Cannes jury presidents judged AI
Despite all the hype about AI-created campaigns, jury presidents say the technology had a minimal influence on award-winning work this year.
David Droga on moving from being a creative in business to building a business on creativity
The Accenture Song CEO speaks with Campaign about his vision for the company and where creativity plays a role.
Why wasn’t sustainability front and centre at Cannes?
Given the scale of the climate emergency, every panel at Cannes should have touched on adland’s role in shifting consumer attitudes on this crucial topic, opines Shape History's Ed Fletcher.
Was WPP right to give Elon Musk a platform at Cannes Lions?
Elon Musk’s presence at Cannes Lions sparked debate along the Croisette and across adland.
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Cannes Lions 2024 in review: 17 marketers look back at the festival that was
Industry experts gleaned valuable insights from the festival, covering AI, innovation, sustainability, CTV, and retail media.
Can Asia up its voice at Cannes?
Ian Whittaker unpacks the underwhelming Asian presence at Cannes this year, and why greater representation might be the key to a better learning experience for all.
Industry needs to get better at short-form ads, says Film Lions president
Tor Myhren, vice-president of marketing communications at Apple Inc, said people don’t have the time to watch long ads.
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Glass Lions Grand Prix awarded to body lotion for transitioning women
This is the first time a Singaporean agency has been awarded a Grand Prix at the Cannes Lions.
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