Media
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
How YouTube turbocharges brand-creator partnerships
From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.
M&A deals continued to decline in 2024: COMVergence
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
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OMD takes the lead as EssenceMediacom drops out of global rankings
At a holding-company level, Publicis Groupe breaks the $1 billion mark.
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2025 winners for Event Marketing Awards announced in live ceremony
Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.
Women to Watch 2024: Ruchika Varma, Future Generali India Insurance Company
Defying the confines of Asian conservatism, Varma successfully balances both profit and purpose by empowering minorities through innovative insurance campaigns.
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Global ad spend surpasses $1 trillion, APAC to play key role
The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.
As Bluesky grows, opportunities abound for pharma brands
The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.
Women to Watch 2024: Risa Kusumaningrum, KIT Global
Meet Risa Kusumaningrum: a finance whiz reshaping the marketing landscape and championing women in leadership.
Do podcasts have a measurement problem?
The evolution of podcasting is holding the channel back from reaching its full advertising potential, according to new research.
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Spikes Asia Debrief set to unpack the new creative forces at work
This afternoon, Spikes Asia jury members will dig into key themes emerging from this year's shortlists. Register to join the event.
Shortlist for the 2025 Women Leading Change Awards is out
Meet the inspiring women and companies driving progress and redefining leadership across the region.
Women to Watch 2024: Rhoda Adams, Golin
Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.
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Google reveals third-party cookies are here to stay
Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.
Death to 'the client'
The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.
Campari Group launches global media review
Incumbent on the account is Group M.
Campaign Spotlight Indonesia 2025: When technology, consumers and culture collide
The Jakarta event brought together marketing leaders to discuss the future of the industry, from AI and DTC to consumer behavior and local brand strategies.
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Ad block party: Can Google’s AI shut the gate early?
The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.
Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
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