Media
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Dentsu powers-up retail media networks with 'world first' attention data
Partnership with Co-op and Lumen Research used eye-tracking data that ‘proves‘ retail media ads are just as impactful as social media and out-of-home campaigns.
China’s 618 shopping festival sees electronics surge, platforms rethink strategies
Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Agency Report Card 2024: Havas Media
Newly independent and armed with its Converged strategy, Havas Media is pushing for growth in APAC. But with a limited regional presence, key account losses, and stiff competition from larger, tech-savvy rivals, the agency faces an uphill battle to prove its relevance and scalability in a cutthroat market.
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Under Armour appoints OMD as media AOR in APAC
The $40 million APAC media win consolidates the agency's global partnership with Under Armour, adding to its existing remits in North America and the EMEA.
Meta aims to fully automate ad creation with AI by 2026
The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.
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PHD wins Bunnings media mandate after competitive pitch
PHD clinches Bunnings’ $50 million media account from Initiative in a fiercely contested multi-agency pitch.
Move and win roundup: Week of June 2, 2025
From The Marketing Society’s new board members to key agency wins by Publicis and Accenture Song Media, here are the top people moves and business wins from June 2 to June 6, 2025.
Award-winning economist Tim Harford on the three key rules of data for media and marketing
Talking at a recent event, the journalist, author and radio presenter, revealed three simple things on which to focus when considering data.
Mindshare, EssenceMediacom China chiefs exit
Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.
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Publicis Media wins back SAIC-GM media mandate in China
Publicis has reclaimed the US$146 million SAIC-GM account after a year-long break, marking a major comeback following a fiercely contested pitch.
Group M officially rebrands to WPP Media
Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.
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Women Leading Change Awards 2025: Winners revealed
See the 29 winners and 8 commendations awarded for outstanding contributions by women professionals and their organisations in the marketing communications industry.
Horizon Media surges to top global indie media rankings
Australia's Atomic 212 is among eight new entrants in May to shake up the top ten.
Move and win roundup: Week of May 26, 2025
GAB Asia, Design Bridge and Partners, Wolfzhowl, Publicis, BYD Australia, Havas, Hearts & Science, Ipsos, Dentsu and more, in our weekly collection of people moves and account news.
Did the strategic planner just kill the advertising agency?
It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.
Agency Report Card 2024: EssenceMediacom
In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.
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Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen
Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.
Google enhances ads portfolio with new AI-powered products
The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.
GroupM tells staff about redundancies as restructure hits UK
Employees being informed this week about roles at risk of redundancy.
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