Media
Agency Report Card 2023: EssenceMediacom
After completing the biggest merger in media agency history, the new behemoth has doubled down on expanding its services to achieve impressive business growth, but has missed opportunities to progress in other areas.
Netflix announces ad tier milestone and adtech platform
The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.
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Truth be told: How India's Gen Z is handling the fake news epidemic
A recent survey by The 23 Watt reveals concerning trends: Fake news is widespread, and 91% of Gen Z in the capital region believe it can influence voting decisions.
Activists 'hack' billboards to protest against Shell advertising
OOH campaign by Brandalism precedes Shell’s London AGM this month.
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Campaign360 2024: Highlights
Catch all the highlights from the two-day event that took place on May 14-15 for all things disruption, AI, creativity, and more.
Agency Report Card 2023: Dentsu X
Management and structural changes continue at Dentsu X, which needs more key wins to stabilise the business.
Publicis Groupe appoints chief impact officer to steer global ESG commitments
Nannette LaFond-Dufour will report to global boss Arthur Sadoun.
Dentsu reports 3.7% fall in Q1 organic revenue but eyes better second half
Organic revenue was up 2.4% in Japan.
Agency Report Card 2023: Dentsu Creative
It was a year of creative highs and management lows for Dentsu, as the Group continues its journey to unify.
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Bumble removes ‘vow of celibacy’ ads following backlash
Bumble said it has heard criticism of the ad and is removing it from a global campaign.
RGA merges US and LATAM operations
EXCLUSIVE: April Quinn will oversee the region as Americas president in digital agency’s latest restructure.
Raft of agencies sign up to IPA mental-health pledge for employees
Sixty-seven agencies have signed up to the People First Promise, revealed to coincide with Mental Health Awareness Week.
Move and win roundup: Week of May 13, 2024
VML, Initiative, Finn Partners, Jaywing, FCB, RGA, Special, Buick, UM, Dentsu, BCW, Hill & Knowlton, Block71, and more in our weekly collection of people moves and account news.
Agency Report Card 2023: DDB
It’s a year of transformation for the agency—regionally and globally. To effectively manage change or fully embrace its ‘Power to Move’ mantra, DDB requires a grip on headcount—for both sustainable growth and client business.
S4 Capital reports 11.7% revenue drop for first quarter of 2024
Sir Martin Sorrell said that the group will continue to capitalise on AI positioning.
WPP chief exec Mark Read targeted by deepfake scammers
Fraudsters used AI in Microsoft Teams meeting with the 'agency leader'.
Agency Report Card 2023: Cheil Worldwide
With a new chief executive, efforts have intensified to win non-Samsung business, but Cheil still lacks inclusion in its own ranks. There is a glimmer of change, but the agency is nowhere as inclusive as the ads it makes.
Snapchat brings AI-powered augmented reality tools to advertisers
New gen AI and machine learning tools promise to help advertisers reduce the time it takes to turn 2D product catalogues into 3D ‘try-on’ assets on the platform.
Agency Report Card 2023: Carat
With signs of improvement on the horizon but a parent network restructuring against the backdrop, Carat navigated the difficult position of maintaining its growth in 2023, whilst remaining unaffected by the uncertainties that surround it.
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