Creativity
Women to Watch 2024: Meet the exemplary women in APAC marketing and communications
Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering the region's marketing boom.
Nike honours Rafael Nadal’s career with cinematic film
The campaign is narrated by the brand's co-founder, Phil Knight.
Pepsi's global brand relaunch expands to Sri Lanka with street art murals
INSPIRATION STATION: The soft-drink brand brought together 90 budding artists in Sri Lanka to showcase its revamped brand identity through public art.
Thai graduates turn the camera on tradition in Apple's latest iPhone campaign
The new 'Shot on iPhone' campaign documents a uniquely Thai phenomenon where graduates transform traditional photography into an art form of joy and self-expression.
Creative Minds: Heidi Kasselman on how pretending to be an intern kickstarted her career
From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.
Spikes Asia announces 2025 jury presidents
Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.
BWS’ new ad says 'take your time'—even if you’re already late
BMF’s latest campaign for the Aussie beverage giant features a procrastinating partygoer who hilariously proves that 'on my way' can mean anything but.
Why Gut’s Singapore office means so much to the challenger agency
The South America-based network can truly call itself global if it’s able to win over Asian clients with its 'borderline cult' creative culture.
The life of a junior creative no-one tells you about
In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of being a junior creative in a competitive agency.
Creative Minds: Yan He on unpacking the art of digital emotion
Meet the Chongqing-born creative who turned a passion for engineering into art, creating everything from postal code soundscapes to AI love stories at UltraSuperNew Tokyo.
40 Under 40 2024: Hajar Yusof, Naga DDB Tribal
Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.
Moo Deng says hands off unless you’ve washed up
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
40 Under 40 2024: Fabian Tan, Junk
Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.
Generative reality and the new dimension of creativity
Immersive technology is helping us to rethink how brands can delight and engage with their consumers through better sensory experiences.
No formula is the formula for Indonesia’s viral ad videos
While advertising agencies and marketing experts aim to recreate viral video sensations, most will settle for strategies that consistently produce high-engagement content for brands.
Creative Minds: Una Sun on how a split-second decision shaped her career
Indie shop 25's design director recalls how the advice of a classmate and a weekend painting unexpectedly launched her career in the creative industry.
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This GPS tool helps parents avoid fast-food routes
Kiwifruit producer Zespri has developed an online navigation tool to avoid driving routes that feature fast-food restaurants and junk food ads.
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Creative Minds: Harshmeet Kohli on dedicating a year to dating for 'art’s sake'
A quirky final-year project and a bit of luck landed Lenskart's creative director her first gig at Ogilvy Singapore, and there's been no looking back since.
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Moncler experience examines 'genius' with collections by Donald Glover and Willow Smith
The digital experience was created by RGA UK.
Googlies on Google: A curiosity-driven game for search
The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
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