Creativity
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Agency Report Card 2024: Havas Creative
Havas's post-split independence will be on trial. Can its ‘Converged’ strategy deliver business growth, and can its leaders address the internal diversity issues?
Can’t find a clean public toilet? Buktupup to the rescue
BuktuPup is a new microsite that helps travellers in rural Indonesia find clean, private restrooms hosted by locals—even in remote tourist spots.
Agency Report Card 2024: Hakuhodo
Hakuhodo’s 2024 performance reflects an agency in transition. Whether these steps will future-proof the agency for global relevance or simply ensure its survival remains to be seen.
CEO Sharlene Wu exits Grey and AKQA China
The award-winning advertising veteran and longtime creative leader is relocating to the US after a 20-year career in the region.
Agency Report Card 2024: FCB
Along with other IPG shops, the future will be determined by the impending IPG-OMG merger, but healthy performances in key APAC markets suggest FCB is on a steadier path than many of its rivals.
.png&h=268&w=401&q=100&v=20250320&c=1)
Jetpac and Ballsy call for virgin travellers to ‘pop their cherries’
In a world of same-same travel ads, this one pops.
.png&h=268&w=401&q=100&v=20250320&c=1)
A rousing speech about making your beer dreams come true
Balter Brewing Co’s cheeky new campaign parodies motivational speeches to remind us all that good beer is within reach.
Baby shark in Greenpeace film is distraught by overfishing
In a stunning new animation film by Photoplay, the dangers of overfishing are simply and effectively narrated by a blue shark, a species often caught in the crossfire of long line fishing.
Droga5's Tara Ford on big work, bold moves, and why she’s not done creating yet
The award-winning chief creative officer discusses leaving ANZ at its peak, joining Accenture Song UK, and what's next for creativity ahead of Cannes.
Agency Report Card 2024: Dentsu Creative
Despite revenue losses at a holding company level and sluggish growth, Dentsu Creative is nevertheless still gunning for creative excellence.
What to expect at Campaign360 2025
Hundreds of brand marketers will attend the flagship event for two days of networking, inspiration, and insights from multiple stages and formats. During this time, Campaign Asia-Pacific will reveal its coveted lists of the top 50 brands and brand marketers.
Agency Report Card 2024: DDB
A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.
Creative agency shake-up at WPP: Grey to move into Ogilvy Group
Grey will split from AKQA as part of the move.
.png&h=268&w=401&q=100&v=20250320&c=1)
40 Under 40 2025: Open for nominations
The 13th edition of 40 Under 40 will celebrate the brightest stars in APAC marketing and advertising firmament—the early bird deadline is June 9.
Agency Report Card 2024: Cheil Worldwide
The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.
Nissan launches 90s-inspired video game ahead of Formula E race in Tokyo
Dark Horses collaborated with illustrator Kentaro Yoshida and Electric Studios to create the game.
.png&h=268&w=401&q=100&v=20250320&c=1)
Why creative agencies should stop doubting and start leading
In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that undermines the very people who build culture and meaning, says Saby Mishra, CEO MLM Vietnam.
Agency Report Card 2024: BBDO
Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Is AI financially beneficial for agencies?
AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
