PR
Spikes Asia Debrief set to unpack the new creative forces at work
Spikes Asia jury members will dig into key themes emerging from this year's shortlists on Wednesday afternoon. Register to join.
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Art Garfunkel delves into psoriasis patient experience in Sun Pharma campaign
Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.
Are Gen Zers just boomers in disguise? What marketers must be mindful of as kids become adults
Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.
Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
Women to Watch 2024: Penelope Shell, Zenith Media
As a chief strategy and product officer, Shell has extended her remit towards building Zenith’s business, growing its clients’ brands, driving innovation and shaping the industry’s principles to be responsible towards youth.
Move and win roundup: Week of April 21, 2025
Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from Meta, Omnicom, Havas, Adobe, W Communications, BurdaLuxury, UM and more.
Golin’s Jonny Bentwood on why PR won’t move forward if it keeps measuring backwards
With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to guide what gets made in the first place.
Coachella: The California music festival-turned ‘marketing mecca’
Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.
Clicks, consent, and conscience: Marketing to the young consumers online
With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.
Bats, reels, and buys: The new IPL media mix
From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.
Omnicom Media Group consolidates influencer capabilities under Creo brand
Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.
Women to Watch 2024: Paula Chiang, iProspect
Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.
Forsman & Bodenfors expands earned-first model as Po Kay Lee takes on Asia role
EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.
Omnicom reports global revenue of $3.7 billion in Q1 2025, APAC on a growth trajectory
Omnicom however saw organic revenue decline across more than half of its business sectors including PR and healthcare.
Why creative jealousy is the best compliment
Work that makes you jealous is the work that makes you better, says TBWA MCR’s Becci Nadin
The biggest shift in PR history is not AI
Agencies need to address a fundamental shift in the nature of the PR industry, says Instinctif Partners’ Jim Donaldson
Women to Watch 2024: Nicole Geekie, Jaywing
Geekie’s pivotal role in evolving Jaywing’s service offering now brings the agency more than half of its revenue from The Studio, underpinning the importance of performance-driven solutions to marketers.
Move and win roundup: Week of April 14, 2025
Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from McDonald's, Mindshare, Khemistry, Emotive, Slingshot, McDonald’s, WPP, Kia, OMD, UM, Sato, Uniplan, Kia and more.
Porsche deletes post on Threads that said ‘9.11 is my favourite time of the day’
Some social media managers are defending Porsche’s post, saying it clearly did not allude to the 9/11 attack on the United States.
FleishmanHillard's Ryo Kanayama on why traditional PR models are no longer relevant
A year into his role as group president of FleishmanHillard Japan, Kanayama reflects on the shifting needs of Japanese corporations, and why communications is no longer just a support function—but a strategic imperative.
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