Benjamin Li
Jan 25, 2011

Zenith Media scoops C&A’s media account

SHANGHAI - C&A, a leading European fashion retailer, has appointed Zenith Media as its media agency in China without a pitch, replacing incumbent agency Carat.

Zenith Media wins C&A China media account
Zenith Media wins C&A China media account

Zenith Media will lead C&A media planning and buying business, which currently has 21 stores in seven provinces in mainland China and plans for market expansion.

The new appointment aims to improve C&A communications and promote C&A’s brand image and awareness in China, which counts H&M and Zara as its direct competitors.

The agency said that C&A was looking for a professional media agency which shares its belief and rich experience of retail business and in-depth understanding of consumers.

Derek Kwok, MD of Zenith Media China, said one of the agency's main considerations was how to maximise C&A's media budget.

"Media in China is becoming more expensive, and its stores are spread out in various provinces and cities in China. We need to crack so many markets effectively and efficiently to improve the brand's communications, especially on the digital sphere," he said.

C&A China’s vision is to be one of the top leading fashion retailers in the country, bringing the latest global fashion to the upcoming urban middle class consumers. There are 10 exclusive brands under C&A, including Clockhouse, Westbury and Your Sixth Sense.


Source:
Campaign China

Related Articles

Just Published

1 hour ago

Devi Attamimi to lead Hakuhodo International ...

The leadership change comes as HIID aims for accelerated growth which could include acquisitions

2 hours ago

Taboola introduces a ‘reimagined approach’ to ...

With the launch of Realize, CEO Adam Singolda wants Taboola to move past its origins in native advertising to focus on the entire performance landscape.

7 hours ago

Should brands try to be 'besties' with GenZ?

Pandering to GenZ by ‘meme-jacking’ will not help brands if they do not compensate and credit creators, says Bob Gold & Associates’ Albert Heape

8 hours ago

BBC launches review of $76 million media planning ...

Incumbent Havas Media Network has handled the account ever since 2015.