media

3 days ago

Nearly half of marketers eyeing budget cuts: Totem China marketing and media trends 2025

TOP OF THE CHARTS: Totem’s 10th annual report on marketing and media in China highlights key 2025 forecasts, including 48% of brands planning budget cuts and a projected rebound in consumer spending through 2025 and 2026.

Dec 11, 2024

40 Under 40 2024: Neel Chhaya, DDB Group

A people-first leader, Chhaya has been instrumental in fuelling DDB Group’s client growth, reshaping service delivery, and fostering a culture of inclusivity.

Dec 10, 2024

40 Under 40 2024: Natalja Voronova, Goodyear

With only seven months to her name at an MNC, Voronova has already made strides with many of her practical solutions speedily coming to life.

Dec 5, 2024

Volvo shortlists three in global media review

According to COMvergence, Volvo spent $448.7 million on media globally in 2023.

Dec 4, 2024

40 Under 40 2024: Meryl Adiel Hernandez, McDonald’s

Through her dedication to ethical practices and community well-being, Hernandez exemplifies leadership with purpose, leaving an enduring impact on both McDonald's Philippines and the communities it serves.

Dec 2, 2024

40 Under 40 2024: Megan Reichelt, Integral Ad Science

Reichelt’s rapid ascent is marked by her exceptional business acumen, partnership prowess and commitment to educating brands about the ever-evolving digital landscape.