media
Global adspend on news brands forecast to decline by a third
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.
Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
Women to Watch 2024: Nicole Geekie, Jaywing
Geekie’s pivotal role in evolving Jaywing’s service offering now brings the agency more than half of its revenue from The Studio, underpinning the importance of performance-driven solutions to marketers.
Women to Watch 2024: Natalie Lowe, The Orangeblowfish
An independent creative agency leader, Lowe has transformed both her clients' businesses and her own team through impactful work, engaging dialogue, and active industry interaction.
Women to Watch 2024: Nana Cao, BBDO
Cao’s leadership aims to redefine advertising, creating powerful campaigns that drive both business success and social change.
Women to Watch 2024: Marian Esperanza Magturo, Publicis Media
With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.
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