media account
EBay shortlists three agencies in global media review
The review began in April.
Allianz shortlists three networks for global media account
Mindshare is currently the incumbent in the UK.
ZenithOptimedia reportedly wins Hong Kong Broadband media account
HONG KONG - ZenithOptimedia is reported to have won Hong Kong Broadband Network’s media account after a four-way pitch against the long-term incumbent MediaCom, Mindshare and Carat in August.
Abbott Nutrition appoints Zenith to Hong Kong media business
HONG KONG - Healthcare giant Abbott Nutrition has moved its Hong Kong media account reportedly worth US$26 million from PHD to ZenithOptimedia following a pitch held in November last year.
Zenith Media scoops C&A’s media account
SHANGHAI - C&A, a leading European fashion retailer, has appointed Zenith Media as its media agency in China without a pitch, replacing incumbent agency Carat.
UPDATE: Sanofi-Aventis confirms ZenithOptimedia to handle US$450m global media
GLOBAL - Sanofi-Aventis has appointed ZenithOptimedia as its worldwide media agency of record, following a global tender that started in May and involved major communications networks globally.
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