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Omnicom Media Group's PHD China has won the Bosch China media account, valued at $35 million according to COMvergence, from incumbent Carat.
The win, following a Q2 pitch, takes effect January 2025. The contract duration is not known, however, under the remit, PHD will handle planning, buying, and execution of integrated marketing campaigns for Bosch China's corporate segment.
Carat retains the Bosch US account according to media reports.
Under the new partnership, PHD will now manage Bosch China's media strategy and execution, focusing on enhancing the brand's market presence through strategic media placements and campaign solutions.
As reported by Campaign earlier, the the win follows PHD's renewal of the $310 million SAIC Volkswagen account (Q1 2024) and the $110 million Volkswagen Group account (Q2 2024). Additionally, PHD was appointed as the media agency of record for Universal Beijing Resort (UBR) in August, winning the $40 million account from IPG Mediabrands’ Initiative. UBR, which opened in 2021 as Asia's third Universal theme park, continues to expand.
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