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Makro, Lotus’s and H&M gain biggest ad awareness in Thailand: YouGov
Thai retail giants Makro, Lotus's, and H&M all saw impressive jumps in ad awareness in October, highlighting the impact of recent campaigns and national promotions.
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H&M appoints IPG Mediabrands as media AOR across six Asian markets
The account was won after a competitive multi-market pitch.
‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.
H&M files lawsuit against Shein in Hong Kong for copyright infringement
The Swedish fast-fashion giant is suing its rapidly-growing Chinese rival Shein in Hong Kong, for what it claims is "a substantial reproduction of copyrighted works."
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H&M goes virtual with immersive Roblox experience
The game was created in partnership with Dubit.
A sustainable future ahead? IoDF teams up with H&M to celebrate digital innovation in retail
With the fast fashion label’s history of greenwashing and false statements, conscious consumers might take the campaign with a pinch of salt.
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