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TikTok commercial lead: 'We don't want to take the ...
Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.
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Scrutiny over media trading will be a top story in ...
Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.
Global CEO of WPP Media’s Nexus departs
Bidon has been global chief executive at Nexus since April 2022.
Mark Read: 'People are happier when they’re in the ...
WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.
WPP launches data solution Open Intelligence
The network is calling the solution the advertising industry’s 'first large marketing model'.
Group M officially rebrands to WPP Media
Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.
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