New IPTV channel IZI Media selects PR agency in Malaysia

The appointment came after a multi-agency pitch, called in August, to represent the newest IPTV channel in Malaysia, which is also the only channel in the country offering programming targeted exclusively at a male demographic.

The one-year agreement will see IZI Media and GO Communications working collaboratively to promote MaxMan.TV, with activities such as media relations; as well as awareness and reputation building through strategic campaigns, stunts and activities.

“This is unchartered territory for a Malaysian company, and we’re honoured to have been selected out of all the agencies that pitched to help IZI get the channel into people’s homes and on their screens,” said Peter De Kretser, chief operating officer of GO Communications.

A channel conceived by Ahmad Izmir, chief executive officer for IZI Media, MaxMan.TV is a testosterone-fuelled channel designed exclusively for men. Available on a variety of internet-ready devices such as computers and tablets, it offers programming from an extensive catalogue of primarily action-oriented shows, including movies, television series and sporting events.

The site went live a couple of weeks ago, and the agency has launched teaser online videos as well as the media relations story on Izmir. A party will also be put up by next month to invite selected viewers to participate.

Shows already available on MaxMan.TV include LilyHammer, Top Boy, Borgia, the Vanguard series, Ultimate Fighting Championship and WGC Ultimate Gamer.

“The idea of MaxMan.TV came about as a response to the plethora of programming targeted at women and families currently found on television,” Izmir said.

“The average guy does enjoy masculine, action-orientated, wham-bam, in-your-face shows, and as a result, he is left with very few choices, unless of course he also enjoys Glee and Sex in the City," Izmir said. "This is a niche that was just crying out to be filled.”