Staff Reporters
Feb 14, 2012

Go Communications wins PR duties for Malaysia balloon event

KUALA LUMPUR - Go Communications has been awarded the public relations communications duties for the 4th International Hot Air Balloon Fiesta.

Khairudin Abdul Rani, CEO of AKA Balloons and Peter de Kretser
Khairudin Abdul Rani, CEO of AKA Balloons and Peter de Kretser

Themed “One World, One Malaysia Fiesta”, the 4th International Hot Air Balloon Fiesta will be held from 15 March to 19 March in the government capital of Putrajaya. Balloonists from more than 20 countries such as the United States, Belgium, Poland, Netherlands, France, and Thailand will be taking part.

“It is exciting and an honour to be appointed to promote and publicise a world class event held in Malaysia," said Peter de Kretser, COO of Go Communications. "This is an event for the whole family and an opportunity to experience something rather unique–riding in hot air balloons.”

Organisers estimate that about 250,000 visitors will attend the event. A highlight will be the ‘Night Glow’ event, which will see the balloons taking part in a light and sound show on the night of 17 March. The event will conclude with a fireworks display.

The agency has seen several wins recently, including Sunway Lagoon, University of Melbourne and Gleneagles Hospital.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

11 hours ago

GroupM Southeast Asia CEO Himanshu Shekhar exits

Based out of Indonesia, Shekhar, a key figure in GroupM's regional growth, is leaving the agency after 25 years.

11 hours ago

'The truth doesn't take sides': BBC’s global news chief

In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.

12 hours ago

40 Under 40 2024: Rudy Khaw, AirAsia

Khaw’s journey from brand executive to CEO is a culmination of his visionary leadership, business acumen, and commitment to inclusivity—reshaping AirAsia as a leading global brand.

12 hours ago

Hakuhodo and DY Media Partners merge in Japan

The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse. Here's what it means for the advertising landscape.