Surekha Ragavan
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‘Endless brand growth on a finite planet is a ...
Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.
Why Snap’s creative chief is doubling down on ...
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.
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The devastating comms impact of a Trumpian ...
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
Ogilvy Asia co-CEOs on the shift of ‘great’ ...
EXCLUSIVE: Chris Reitermann and Kent Wertime sit down with Campaign Asia-Pacific to ponder the future of creativity in a sales-driven environment; the effects of tech layoffs for the agency world; and the unavoidable embrace of sustainability consulting.
How plant-based brands are localising in Asia
Amid the boom of plant-based meat substitutes and drinks in the region, local brands are finding distinctive ways to adapt to the diverse palates and needs of regional consumers.
Chinese beverage company under fire for implying ...
The brand has been fined twice before for ‘obstructing social public order or violating good social customs’.
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