Advertising Media News Data The Work
Staff Reporters
May 23, 2012

NEW BUSINESS LEAGUE: Country-specific results for March 2012

ASIA-PACIFIC - In association with R3, Campaign Asia-Pacific presents the latest country-by-country New Business Leagues for Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, the Philippines, Singapore, Taiwan, Thailand and Vietnam.

NEW BUSINESS LEAGUE: Country-specific results for March 2012

Australia
China
Hong Kong
India
Indonesia
Japan
Korea

Malaysia
New Zealand
The Philippines
Singapore
Taiwan
Thailand
Vietnam

METHODOLOGY: The R3 New Business League has been compiled each of the last 114 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to [email protected] or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.

AUSTRALIA: Creative Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 M&C Saatchi Optus, Slater & Gordon, Commonwealth Bank 15.05   15.05
2 2 Ogilvy Melbourne Airport Project, Philips Asia Pacific, Vodafone 6.37 Officeworks B2B 5.67
3 3 Clemenger BBDO Foster's CUB, ATO 2.03   2.03
4 4 Grey Group Australian Capital Tourism Project, Procter & Gamble Project, British American Tobacco Project 1.26   1.26
5 18 DDB Officeworks B2B, Monash University, Johnson & Johnson Baby Products 1.75 Philips Asia Pacific 1.25
6= 5= Lowe Johnson & Johnson Stayfree, Chartered Accountants 0.77   0.77
6= 5= McCann WorldGroup CCA Mount Franklin 1.08   0.77
8 7 Y&R Heinz, Emirates 0.69   0.69
9 8 BMF Australian Electoral Commission 0.60   0.60
10 10 Euro RSCG Bayer Project, Ibis Hotel, RTA Project 0.48   0.48
11 12 Leo Burnett Scenic Tours, Red Island Project 0.32   0.32
12 9 TBWA  Infiniti, Nissan, Betstar 0.25   0.25
13 13= JWT Johnson & Johnson Nicorette and Regaine 0.10   0.10
14 11 DraftFCB Wattyl, Kimberly-Clark KimTech 0.06   0.06
15 13= Iris Lonely Planet 0.05   0.05
16= 13= Publicis   0.00   0.00
16= 13= Dentsu   0.00   0.00
16= 13= SapientNitro   0.00   0.00
19 19 Saatchi and Saatchi Big W 0.10 Emirates (0.52)
20 20 Host   0.00 Vodafone (4.50)

AUSTRALIA: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Universal McCann Kmart, Australian Government, NBN 6.40   6.40
2 2 Carat Infiniti, Woolworths, Rebel Sport 4.64   4.64
3 3 Initiative Innocean Worldwide Hyundai, Innocean Worldwide Kia, The Iconic 3.76   3.66
4 4 PHD Roamz, Agro Farma Chobani, Cancer Council NSW 3.01 Choice 2.98
5 5 OMD RMIT, National Hearing Care, The Reject Shop 1.44   1.07
6 14 MediaCom Real Estate Australia, REA Group, P&OS 0.61   0.36
7 16 Starcom MediaVest Optus, True Value Solar 3.53 General Motors 0.28
8 6 IKON Pandora 0.25 True Value Solar 0.23
9 15 Mitchells Expedia Digital, RT Advertising, Rebel Sport 2.30 RMIT 0.22
10 8 Vizeum Choice 0.03   0.03
11 9 MEC National Basketball Association Digital 0.01   0.01
12= 10= Mindshare   0.00   0.00
12= 10= Bellamy Hayden   0.00   0.00
14 13 ZenithOptimedia Unibet 0.11 RMIT (0.02)
15 12 Maxus GSK 0.75 Rebel Sport (0.03)
16 7 MPG Madman Entertainment 0.10 Optus (3.40)

 

China: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (RMB ￥m) Recent losses Estimated Overall YTD Revenue (RMB￥m)
1 1 Ogilvy AMD, Pfizer Project, CCTV Project 51.75 Shell Tongyi 51.02
2 2 Publicis Neutrogena, Baodao Glass, Vanke 12.15   12.15
3 3 McCann WorldGroup Intel Project 12.01   12.01
4 4 BBH Huawei 6.84   6.84
5 7 Leo Burnett GBCE, Jack & Jones, Inse 6.08   6.08
6 5 BBDO Lee Gardens, ChinaHR.com, Transitions 5.47   5.47
7 6 M&C Saatchi Volkswagen China, Mengniu Dairy Cheese, Uni-President Project 5.46   5.46
8 8 Lowe Alipay, Lotus, Pimco 5.26   5.26
9 14= SapientNitro TAG Heuer, L'Oreal Men Expert, Bacardi 4.78   4.78
10 9 DraftFCB Acer, Uni-President Ice Tea Digital Campaign 3.38   3.38
11 10 Y&R DSG International, Citizen, CooperVision 2.97   2.97
12 12 Euro RSCG   0.53   0.53
13= 11 Iris Reebok 0.34   0.34
13= 13 JWT Shell Tongyi, Shiseido 0.34   0.34
15= 14= Saatchi and Saatchi   0.00   0.00
15= 14= Grey Group   0.00   0.00
15= 14= WE   0.00   0.00
15= 14= Bates   0.00   0.00
15= 14= Dentsu   0.00   0.00
15= 14= Wieden & Kennedy   0.00   0.00
21 21 TBWA  Renault 0.68 Citizen (0.68)
22 22 DDB   6.40 Philips Asia Pacific (4.53)

China: Media agencies

 

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (RMB ￥m) Recent losses Estimated Overall YTD Revenue (RMB ￥m)
1 1 Carat Bright Dairy, Xi'an- Janssen Pharmaceutical Digital, Pfizer OOH 56.92   56.92
2 2 Mindshare Yili 41.01 Daphne 33.74
3 3 MediaCom RBS, China Unicom 13.74   13.74
4= 6 Starcom MediaVest Zhujiang Beer, Avon 13.67   13.67
4= 11= Universal McCann Founder, Metersbonwe, Chia Tai Group 24.95 Yili Outdoor 13.67
6 5 ZenithOptimedia Pacific Insurance, Daphne, Siemens 17.74 Lexus GX Dealership Program 13.47
7 8 Vizeum LG, Pigeon, JDB Group 10.40   10.40
8 7 Maxus Tourism Victoria, Lexus GX Dealership Program, South African Airways 2.97   2.97
9 9 MPG Joyoung Digital, Tourism Queensland Digital, HUGO BOSS Digital 1.61   1.61
10 11= Initiative Browhouse & Strip, ABCmouse 0.29   0.29
11 11= PHD   0.00   0.00
12 4 OMD Yili, Amway Artistry 15.38 Zhujiang Beer  (1.71)
13 14 MEC Harman 0.17 Henkel (4.96)
14 10 Dentsu Media Ministry of Agriculture, Forestry and Fisheries of Japan 0.12   (13.55)

Hong Kong: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 2 DDB Vitasoy, Henderson Metropolitan 1.39 Philips Asia Pacific 0.99
2 3 Grey Group Lindt Project, Samsung TV Project, Asfour Crystal Project 0.78   0.78
3 1 McCann WorldGroup Lee Kum Kee 0.46   0.46
4 4 Ogilvy Ka Wah Property Project, Philips Asia Pacific, Hong Kong Jockey Club 0.45   0.42
5 5 Leo Burnett Swire Properties, Dulux, Calbee 0.18   0.18
6 6 TBWA  Cheung Kong Holdings 0.03   0.03
7= 7= Publicis   0.00   0.00
7= 7= BBDO   0.00   0.00
7= 7= Bates   0.00   0.00
7= 7= Y&R   0.00   0.00
7= 7= Saatchi and Saatchi   0.00   0.00
7= 7= Dentsu   0.00   0.00
7= 7= Lowe   0.00   0.00
7= 7= JWT   0.00   0.00
15 16 DraftFCB Prime Credit Project, Hong Kong Broadband Project, Swire Properties 0.29   (0.02)
16 7= M&C Saatchi   0.00 Hong Kong Broadband Project (0.04)
17 17 Euro RSCG Hong Kong International Airport, Swire Properties Pacific Place 0.35 Sony Ericsson (0.57)

Hong Kong: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 2 PHD Raid, ETC Finance 1.20   1.20
2 1 Carat Sony, Audemars Piguet  1.48 FANCL 0.88
3 8= ZenithOptimedia Abbott Nutrition  0.50   0.50
4 3 Universal McCann Harbour Plaza, Sony Pictures 0.37   0.37
5 4 Initiative Georg Jensen, Zuji Travel 0.25   0.25
6 8= MPG Travel Expert 0.14   0.14
7= 5 OMD Henkel, Hong Kong Airlines Project, Danone Baby Nutrition (HK) Limited 0.22   0.12
7= 7 Dentsu Media Kao, Ministry of Agriculture, Forestry and Fisheries of Japan 0.12   0.12
9 6 Maxus Cheung Kong Holdings 0.11   0.11
10 8= Starcom MediaVest 0.00   0.00
11 11 MediaCom Boehringer Ingelheim, RBS, FANCL 0.28   (0.12)
12 12 Mindshare   0.00   (0.30)
13 13 MEC National Basketball Association Digital, Mitsui Sumitomo Insurance Group 0.04 Sony (0.41)

India: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Billings (Crore) Recent losses Estimated Overall YTD Billings (Crore)
1 1 Mudra DDB Kalyan Silks, adidas, CFA Institute 404.26 Beetel Teletech 337.68
2 4 Ogilvy Piaggio Vehicles, Britannia Industries, Johnson & Johnson 187.12 Limca 155.85
3 3 McCann WorldGroup Bharti Airtel Loyalty Program, Glenmark, Yatra.Com 124.61   117.19
4 2 TBWA  Fa Deodorant, J G Hosiery, Sify 111.16   105.96
5 6 Leo Burnett India Glycols V2O, Limca, GlaxoSmithKline Iodex 81.57   81.57
6 5 M&C Saatchi SHRM, Sterlite Technologies 67.69   67.69
7 8 Grey Group India SpiceJet, Honda Motor, Machdar Motorsports i1 Super Series 68.66 Coal India 63.84
8 7 Lowe Coconut Development Board, Canara Bank 49.88 SRMB Srijan 47.46
9 9 Dentsu Canon Campaigns, Tetra Pak 24.13   24.13
10 10 JWT Babyoye, Propcare Mall Management, JDA Software 48.99   15.22
11 11 RK Swamy BBDO  Coal India, SRMB Srijan, Indian Oil Corporation  14.66   14.66
12 12 Law and Kenneth ING Life Insurance, eBay 12.06   12.06
13 17= BBH Skoda 4.83   4.83
14 16 Euro RSCG Sony SIX, Nokia Digital 15.68   4.55
15 15 Percept Ditto, Orris Infrastructure, Canara Bank  14.48 Asianet 3.86
16 14 DraftFCB MakeMyTrip 3.71   3.71
17 17= Iris Alere Medical 2.41   2.41
18= 13 Contract Advertising World Kitchen, Jockey 7.24 SpiceJet 0.00
18= 17= Publicis + Publicis Ambiance     0.00   0.00
18= 17= Saatchi and Saatchi   0.00   0.00
18= 17= Wieden & Kennedy   0.00   0.00
18= 17= Bates 141   0.00   0.00
23 23 Madison Creative    0.00 IDFC (9.65)
24 24 Rediffusion Y&R  Tata, Lafarge, SBI Mutual Fund 23.96   (35.43)

India: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Billings (Crore) Recent losses Estimated Overall YTD Billings (Crore)
1 2 Lintas Media Nokia, Jayalakshmi Silks, Fortis Project 220.03   220.03
2 1 Starcom MediaVest Novartis, Aircel, Dabur 163.09   163.09
3 4 Vizeum Ricoh, C.R.I. Pumps, Action Finance 54.76   54.76
4 14 Mindshare Jade eServices, Ma Foi Randstad, SPR & RG Constructions 52.11   44.87
5 5 MEC CarTrade.com, Reliance Communications 43.43   43.43
6 6 MediaCom Piaggio, RBS, VisitBritain 38.60   38.60
7 7= ZenithOptimedia Yatra Online 28.95   28.95
8 9= MPG Sleepwell 12.06   12.06
9 7= Lintas Media Group Jayalakshmi Silks 4.83   4.83
10 9= Lodestar Universal Population Services International 1.69   1.69
11 15 OMD Moms Supplies, Indagro Foods, Hyatt Hotels Digital 58.87 Henkel Jyothy Labs 0.97
12= 3 Carat   0.00   0.00
12= 9= PHD   0.00   0.00
12= 9= Allied Media   0.00   0.00
12= 9= TME   0.00   0.00
16 16 Maxus Mathrubhumi 9.65 Dabur (38.60)
17 17 Madison Media Dixcy Textiles 14.48 General Motors (82.03)

Indonesia: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 McCann WorldGroup Coca-Cola sparkling portfolio, Pizza Hut Delivery, Nestle 2.09   2.09
2 2 Lowe Unilever Vaseline, PT AXIS Telekom Indonesia  1.40   1.40
3 5 Grey Group Softex 1.10   1.10
4 4 Ogilvy Hero Supermarket Project, Philips Asia Pacific, Zurich Insurance 1.12 Coca-Cola Sprite and Fanta 0.82
5 3 Leo Burnett Bank Muamalat 0.67   0.67
6 6 TBWA  TelkomVision 0.14   0.14
7 7 DDB Pepsi 0.31 Philips Asia Pacific 0.06
8 8 Y&R PT. Belfoods Indonesia  0.04   0.04
9= 9= BBDO   0.00   0.00
9= 9= Saatchi and Saatchi   0.00   0.00
9= 9= Euro RSCG   0.00   0.00
9= 9= Dentsu   0.00   0.00
9= 9= Bates   0.00   0.00
9= 9= M&C Saatchi   0.00   0.00
9= 9= DraftFCB   0.00   0.00
16 17 JWT   0.00 Orang Tua Group (0.31)
17 9= Publicis   0.04   (0.72)

Indonesia:  Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 3 MEC Tempo Group, MSIG, Manulife 1.89   1.89
2 2 PHD HTC 0.65   0.65
3 1 Carat Blibli Digital Project, PT Johnson Home Hygiene Products Kiwi Digital Project, BMW Digital 1.09   0.46
4 7= MPG AXA Mandiri  0.38   0.38
5 4 ZenithOptimedia Kobe & Lyne, Bank Muamalat  0.38 MSIG 0.35
6= 5 Starcom MediaVest Coca-Cola 0.15   0.15
6= 7= Universal McCann Mendengar 0.15   0.15
8 6 Maxus Acer 0.10   0.10
9= 7= OMD   0.00   0.00
9= 7= MediaCom   0.00   0.00
9= 7= Vizeum   0.00   0.00
9= 7= Initiative SOHO 0.10   0.00
9= 7= Mindshare   0.00   0.00

Japan:  Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 McCann WorldGroup Gyu-Kaku, Subway 2.77   2.77
2 2 BBDO Kinari Soka Mocka 1.00   1.00
3 3 Y&R Everlife Project, Tanaka Kikinzoku Jewelry K.K., Clarks Japan 0.79   0.79
4 4 Ogilvy Philips Asia Pacific, Pigeon, Kose 0.48   0.48
5 5 TBWA    0.23   0.23
6 6 JWT HOME'S 0.12   0.12
7 7 Wieden & Kennedy Hulu 0.05   0.05
8= 8= M&C Saatchi   0.00   0.00
8= 8= Leo Burnett   0.00   0.00
8= 8= Publicis   0.00   0.00
8= 8= Euro RSCG   0.00   0.00
8= 8= Grey Group   0.00   0.00
8= 8= Saatchi & Saatchi   0.00   0.00
8= 8= Bates   0.00   0.00
8= 8= Lowe   0.00   0.00
8= 8= DraftFCB   0.00   0.00
17 17 DDB   0.00 Philips Asia Pacific (0.40)
18 18 Dentsu   0.00 Everlife Project (1.30)

Japan:  Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Carat State Street Global Advisors, Tria Beauty Japan, Acer 0.22   0.22
2 2 Universal McCann Japan Maternity Fitness Association, Tetra Pak Project, Sankei Digital 0.14   0.14
3 3 MEC National Basketball Association Digital 0.01   0.01
4= 4= MediaCom   0.00   0.00
4= 4= MPG   0.00   0.00
4= 4= OMD   0.00   0.00
4= 4= PHD   0.00   0.00
4= 4= Mindshare   0.00   0.00
4= 4= ZenithOptimedia   0.00   0.00
4= 4= Starcom MediaVest 0.00   0.00

 

Korea:  Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 TBWA  ID Hospital, CJ Olive Young, Maeil Dairies 2.45 Kyowon L&C 2.09
2 2 Leo Burnett E-land Group New Balance 1.17   1.17
3 3 Ogilvy Philips Asia Pacific, Shiseido, Ecoroba 0.94   0.94
4 4= Grey Group Invida Kinerase and Dermatix, Mercedes-Benz 0.76   0.76
5 12 McCann WorldGroup Walt Disney Company Korea, Allergan Juvederm, Mundipharma Norspan 0.66 ID Hospital 0.36
6 4= Euro RSCG   0.01   0.01
7= 6= BBDO   0.00   0.00
7= 6= Publicis   0.00   0.00
7= 6= Saatchi and Saatchi   0.00   0.00
7= 6= Bates   0.00   0.00
7= 6= Lowe   0.00   0.00
7= 6= DraftFCB   0.00   0.00
13 13 DDB Levi's, Henkel 0.08 Philips Asia Pacific (0.32)
14 14 JWT   0.00 Maeil Dairy (1.21)

Korea:  Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 2 Dentsu Media Our Home Project, Woori Financial Group, Merz Korea 0.61   0.61
2 1 Carat BLACK YAK, Millet, Nonghyup Digital 0.38   0.38
3 3 Universal McCann Walt Disney Company Korea, Subway, Tempur 0.31   0.31
4 4 Starcom MediaVest MSD Contraception 0.04   0.04
5= 5= ZenithOptimedia   0.00   0.00
5= 5= OMD   0.00   0.00
5= 5= PHD   0.00   0.00
5= 5= MediaCom   0.00   0.00
5= 5= MPG   0.00   0.00
5= 5= Initiative   0.00   0.00

 

Malaysia: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Leo Burnett Maybank, Maxis Communications 2.01   2.01
2 2 McCann WorldGroup Nestle, Maxis 1.60   1.60
3 3 Publicis CCM, Zurich, Nestle RTD 1.36   1.35
4 4 Euro RSCG AmBank, Old Town White Coffee 0.35   0.35
5 5 M&C Saatchi Bursa Malaysia Berhad 0.07   0.07
6 6 Lowe International Medical University 0.05   0.05
7 15 Ogilvy Philips Asia Pacific, Malaysia Airlines, BMW Malaysia  1.53   0.03
8= 7= Saatchi and Saatchi   0.00   0.00
8= 7= Grey Group   0.00   0.00
8= 7= Bates   0.00   0.00
8= 7= Dentsu   0.00   0.00
8= 7= Y&R   0.00   0.00
8= 7= JWT   0.00   0.00
8= 7= DraftFCB   0.00   0.00
15 14 TBWA  British Council 0.01 Bursa Malaysia Berhad (0.04)
16 16 DDB Panasonic Business Solutions 0.20 Philips Asia Pacific (0.30)
17 17 BBDO   0.00 Old Town White Coffee (1.07)

Malaysia: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Vizeum Star RFM, Panasonic 0.68   0.68
2 2 Starcom MediaVest Kao 0.40   0.40
3 3 Universal McCann KFC Digital, Pizza Hut Digital, H&M 0.26   0.26
4 4 PHD   0.08   0.08
5 5 MEC Genneva, MyiMart.com, MSIG 0.05   0.05
6= 6= ZenithOptimedia Disney DXD, Hourglass 0.03 MSIG 0.00
6= 6= MediaCom   0.00   0.00
6= 6= Maxus   0.00   0.00
6= 6= MPG   0.00   0.00
6= 6= Initiative   0.00   0.00
6= 6= Mindshare   0.00   0.00
12 13 Carat KFC Digital Project, Red FM (OOH), Tune Money, Yakult 0.05 Kao (0.35)
13 12 OMD Sony Ericsson  0.02 Panasonic (0.49)

New Zealand: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 DraftFCB Air New Zealand, Vodafone 4.01   4.01
2 3 DDB Qantas, OfficeMax, AA Tourism 0.68   0.64
3 2 Saatchi and Saatchi Air New Zealand 0.46   0.46
4= 4= Grey Group   0.00   0.00
4= 4= Y&R   0.00   0.00
4= 4= JWT   0.00   0.00
4= 4= Publicis   0.00   0.00
4= 4= Euro RSCG   0.00   0.00
4= 4= Leo Burnett   0.00   0.00
4= 4= McCann WorldGroup   0.00   0.00
4= 4= Lowe   0.00   0.00
4= 4= BBDO   0.00   0.00
4= 4= Ogilvy   0.00   0.00
4= 4= M&C Saatchi   0.00   0.00
15 4= TBWA    0.00 Qantas (0.04)

New Zealand: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Carat Partners Life, General Motors  0.34   0.34
2 2 OMD Igloo, NZ Treasury, PQ Blackwell 0.24   0.24
3 4= MEC Beds R Us 0.15   0.15
4 3 PHD Freeview 0.56 BNZ 0.06
5= 4= MediaCom   0.00   0.00
5= 4= ZenithOptimedia   0.00   0.00
5= 4= MPG   0.00   0.00
5= 4= Mindshare   0.00   0.00
5= 4= Universal McCann   0.00   0.00
10 10 Starcom MediaVest 0.00 General Motors  (2.50)

Philippines: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 McCann WorldGroup Ayala Land, Nestle Philippines Digital Campaign, Big "E" Whatta Tops 2.48   2.48
2 2 Leo Burnett The Coca-Cola Export Corporation, Indofoods 0.94   0.94
3 3= Ogilvy Asian Institute of Management, Mobicel, United Laboratories 0.50   0.50
4 3= Y&R Avon, Century Corporation, Shangri La Properties Shang Salcedo Place 0.29   0.29
5 5 JWT Del Monte Fit N' Right 0.23   0.17
6 9 Publicis Splash Maxi-Peel, Pacific Meat Company Argentina Corned Beef 0.14   0.14
7 8 BBDO SM Supermalls, Intel, Alphaland 0.12   0.12
8 6 DDB Duty Free Philippines, Sunnywood Rice, Cignal Project 0.59 Philips Asia Pacific 0.08
9= 7 Grey Group Philippine American Life and General Insurance 0.09 SM Supermalls 0.00
9= 10= TBWA  Alaska Milk Alpine 0.02   0.00
9= 10= Euro RSCG   0.00   0.00
9= 10= Bates   0.00   0.00
9= 10= Saatchi and Saatchi   0.00   0.00
9= 10= M&C Saatchi   0.00   0.00
9= 10= Dentsu   0.00   0.00
9= 10= DraftFCB   0.00   0.00
17 17 Lowe   0.45 Social Security System (0.04)

Philippines: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Carat Tanduay Distillers, Philippine Airlines, 7-ELEVEn 1.33   1.30
2 2 Maxus DKT, Rebisco, Inbisco Energen 0.23   0.23
3 3 ZenithOptimedia Ayala Land, Mega Lifesciences  0.20   0.20
4 4 PHD Kia Sportage Project, Buddha Bar, World Lung Foundation 0.11   0.11
5 8 MEC Bostik Vulcaseal, TAO Corporation Lenovo Mobile Phone, BonChon Chicken 0.08   0.08
6 5 Vizeum Insular Life, Cashcashpinoy 0.07   0.07
7 6 OMD Splash Foods Corporation, Stradcom, Charter Ping An 0.05   0.05
8 7 Universal McCann Jollibee, JS Unitrade EQ Diapers, M.Lhuillier  0.23 Inbisco Energen 0.03
9= 9= Starcom MediaVest 0.00   0.00
9= 9= MPG   0.00   0.00
9= 9= Initiative   0.00   0.00
9= 9= Mindshare   0.00   0.00
13 13 MediaCom   0.00 Tanduay Distillers (1.08)

 

Singapore: Creative agencies

 

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 DDB Changi General Hospital, Courts, AMD 4.54 Philips Asia Pacific 4.14
2 2 McCann WorldGroup Hewlett Packard BTL 1.11   1.11
3 4 Grey Group GSK Panadol, Sensodyne and Physiogel Project, Mitsubishi Outlander Project, Sharp Project 1.09   1.09
4 6 Publicis Singapore Sports Council, Koh Brothers Development Project, GMP Project 1.07   1.07
5 3 BBH Huawei 1.00   1.00
6 5 Y&R Institute for Adult Learning 0.86   0.86
7 7 Ogilvy Sim Lian Group, Costa Cruises Project, Philips Asia Pacific 0.80   0.80
8 11= Iris 3M, SingTel, Costa Coffee 0.25   0.25
9 8 TBWA Google, Abbott Nutrition, Northern Territory 0.21   0.21
10 10 JWT Pizza Hut 0.15   0.15
11 9 Lowe Ministry of Community 0.14   0.14
12 11= Euro RSCG Merck Sharp & Dohme 0.04   0.04
13= 11= Dentsu   0.00   0.00
13= 11= Leo Burnett   0.00   0.00
13= 11= Crush   0.00   0.00
13= 11= Bates   0.00   0.00
13= 11= M&C Saatchi   0.00   0.00
13= 11= Saatchi and Saatchi   0.00   0.00
13= 11= DraftFCB   0.00   0.00
20 20 BBDO TomTom Project, Paragon, Food Republic 0.04 SCA Hygiene (0.73)

Singapore: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 PHD Bridge Alliance Project, NTUC Income, Transitions Optical 1.05   1.05
2 7= MPG Champion Motors, SingHealth Digital Project, Clout Shoppe Digital 0.41   0.41
3 2 Initiative NETS, DirectAsia.com, MCYS 0.28   0.28
4 3 OMD H&M, MICA, ABN Amro 0.13   0.13
5 4 Maxus Matrix Singapore, Resorts World Sentosa Project 0.09   0.09
6 5 Starcom MediaVest E*Trade, Singapore Polytechnic 0.14   0.04
7 6 MEC MSIG 0.03   0.03
8 12= Universal McCann Suntec, SingPost Project, APM Property Management 0.12 H&M 0.02
9= 7= MediaCom RBS 0.01   0.01
9= 12= Mindshare UOL Group  0.05 NETS 0.01
11 7= Vizeum   0.00   0.00
12 10 Dentsu Media Ministry of Agriculture, Forestry and Fisheries of Japan 0.02 Matrix Singapore (0.02)
13 11 ZenithOptimedia   0.00 MSIG (0.03)
14 14 Carat   0.00   (0.55)

Taiwan: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 2 Ogilvy Garena Project, Continental Holdings Project, Philips Asia Pacific 1.38   1.38
2 1 TBWA  Asus, Vichy, Lock & Lock 0.74   0.74
3 4 McCann WorldGroup Taiwan Beer, Dunkin' Donuts  0.20   0.20
4 5 DraftFCB Apure 0.15   0.15
5 7= Leo Burnett Samsung Electronics, PepsiCo Foods  0.11   0.11
6 6 JWT Sum's Auto 0.02   0.02
7= 7= BBDO   0.00   0.00
7= 7= Saatchi and Saatchi   0.00   0.00
7= 7= Publicis   0.00   0.00
7= 7= Bates   0.00   0.00
7= 7= Euro RSCG   0.00   0.00
7= 7= Grey Group   0.00   0.00
7= 7= Y&R   0.00   0.00
7= 7= Lowe   0.00   0.00
15 3 DDB   0.77 Philips Asia Pacific (0.03)

Taiwan: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY   Estimated YTD Win Revenue (US$m)   Estimated Overall YTD Revenue (US$m)
1 3 MEC HouseFun Digital, Taiwan Beer, Blizzard Entertainment 1.01   1.01
2 1 Dentsu Media Taiwan Beer, SUM, New Taipei City 0.65   0.65
3 2 Vizeum Subaru, FDA, 3M 0.64   0.64
4 4 PHD Sunsuivi 0.59   0.59
5 14 Mindshare Takeda Pharmaceuticals, Taiwan Power Company, Miaoli County Government 0.58   0.54
6 5 ZenithOptimedia Whitewood House, Nike, TSMC 0.20   0.20
7 6= Initiative mes beaute, Hitachi Washing Machine, Forward Music 0.09   0.08
8 6= Starcom MediaVest Avon 0.04   0.04
9 8 Universal McCann Dunkin' Donuts, Fairton 7 For All Mankind 0.03   0.03
10= 9= Maxus   0.00   0.00
10= 9= MPG   0.00   0.00
12 12= OMD Electrolux, Taiwan Stock Exchange Corporation, Pepsi 0.14 HerBuy (0.02)
13 9= MediaCom   0.00 Subaru (0.03)
14 12= Carat Domohorn, CatchPlay, Mainland Affairs Council 0.39 Blizzard Entertainment (0.36)

Thailand: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 McCann WorldGroup CP-Meiji, Ajinomoto, Subway Project 1.68   1.68
2 2 Lowe Krungsri, True 1.54   1.54
3 3 Ogilvy Wangkanai Group Project, Dr.Somchai Project, Haier Electrical Appliances Project 1.36   1.36
4 4 JWT Thai Airways Thai Smile, Naga World 0.35 Chatrium Hotels and Residences Project 0.27
5= 5 Leo Burnett   0.22   0.22
5= 7= Grey Group Chatrium Hotels and Residences Project, GSK Physiogel Project, Ayudhya Allianz C.P. Project 0.22   0.22
7 6 TBWA  Torch, Unilever Thai Trading, IRPC 0.43   0.20
8= 7= DraftFCB AJE Group Big Cola, Chaiyo AA 0.05   0.05
8= 7= Publicis   0.00   0.00
8= 7= M&C Saatchi   0.00   0.00
8= 7= Saatchi and Saatchi   0.00   0.00
8= 7= Euro RSCG   0.00   0.00
8= 7= Dentsu   0.00   0.00
14 14 Y&R Buddy Dean, Yara Fertilizer       0.23 True (0.24)
15 15 DDB   0.00 Philips Asia Pacific (0.80)
16 16 BBDO Green Spot Vitamilk, Truevisions Cable TV 0.15 Krungsri (0.85)

Thailand: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Carat Expedia, General Motors, KPN Development 2.66   2.66
2 14 Starcom MediaVest Krungsri, Ocean Life Insurance 0.65 Emirates 0.61
3= 2 Vizeum Red Bull 0.25   0.25
3= 3 MediaCom Siam Winery, Thai Olympic Fibre-cement, Magnolia Finest 0.25   0.25
5 4 Dentsu Media Glico Project, Aeon Project, Rojukiss Project 0.20   0.20
6 5 Initiative Lotte, Coca-Cola Thailand, BMW Thailand MINI 0.16   0.16
7 10 Mindshare Asian Property Development Public 0.15   0.13
8 13 OMD Abbott Laboratories, PT. Herlina Indah, Heinz 0.40   0.05
9 6 Universal McCann NEWELL RUBBERMAID Paper Mate 0.04   0.04
10 8= MPG   0.00   0.00
11 8= Maxus   0.00 Lotte  (0.04)
12 11 MEC MSIG, Danone Dumex Digital 0.04 Honda Motorcycle (0.07)
13 7 PHD Farcent Enterprise 0.05 PT. Herlina Indah (0.10)
14 12 ZenithOptimedia Emirates, UOB 0.04 MSIG (0.11)

Vietnam: Creative agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 2 Ogilvy Philips Asia Pacific, Olympus, Indovina Bank 0.51   0.28
2 1 BBDO Electrolux 0.23   0.23
3 3 JWT   0.10   0.10
4 4 TBWA  Beiersdorf, Kraft Foods, AIA 0.12 UPI 0.09
5= 5 Y&R Emirates, Coca-Cola 0.08   0.08
5= 6= Publicis Bitexco 0.08   0.08
7= 6= Bates   0.00   0.00
7= 6= Lowe   0.00   0.00
7= 6= Grey Group   0.00   0.00
7= 6= Leo Burnett   0.00   0.00
7= 6= Euro RSCG   0.00   0.00
7= 6= Dentsu   0.00   0.00
7= 6= DraftFCB   0.00   0.00
7= 6= Saatchi and Saatchi   0.00   0.00
15 15 DDB   0.00 Philips Asia Pacific (0.40)

Vietnam: Media agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 2= Carat General Motors Asia Pacific 2.50   2.50
2 2= MEC Asian Foods  0.50   0.50
3 1 ZenithOptimedia Marsan Food 0.28   0.24
4= 2= PHD   0.00   0.00
4= 2= OMD   0.00   0.00
4= 2= Maxus   0.00   0.00
4= 2= Mindshare   0.00   0.00
4= 2= Starcom MediaVest 0.00   0.00
9 9 MediaCom   0.00 Marsan Food (0.20)

 

Source:
Campaign Asia

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