australia
The new rules of out-of-home in political advertising
With Australia’s federal election looming and political ad spend projected to increase by 21%, Digital out-of-home (DOOH) is bringing data, flexibility, and measurability to the table–without the algorithmic noise says Veridooh’s Jeremy Yang
Women to Watch 2024: Nicole Geekie, Jaywing
Geekie’s pivotal role in evolving Jaywing’s service offering now brings the agency more than half of its revenue from The Studio, underpinning the importance of performance-driven solutions to marketers.
Can tech save lives? Apple’s new film says it certainly can
The Australia campaign features the true story of Rick Shearman, who was washed out to sea and forced to make an SOS through his Apple Watch.
Aldi redefines value with humour, hi-vis, and hommus
In a cheeky twist on grocery advertising, Aldi Australia and BMF ditch the fluorescent aisles for the bush.
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Australian agencies voice frustrations with pitch process: report
Australia-based agencies have highlighted some of the most frustrating aspects of canvassing for new business or defending existing clients in the latest edition of its State of the Pitch report from Trinity P3.
Bankwest’s new brand platform is playful, relatable, offbeat
Yet another zany, memorable campaign by creative studio Bear Meets Eagle on Fire.
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