Advertising Media Data
Staff Reporters
Apr 16, 2012

NEW BUSINESS LEAGUE: Country-specific results for February 2012

ASIA-PACIFIC - Campaign Asia-Pacific, working together with R3, is pleased to announce a new exclusive monthly feature: New Business Performance League results for creative and media agencies in 14 specific Asia-Pacific markets.

NEW BUSINESS LEAGUE: Country-specific results for February 2012

Australia
China
Hong Kong
India
Indonesia
Japan
Korea

Malaysia
New Zealand
The Philippines
Singapore
Taiwan
Thailand
Vietnam

METHODOLOGY: The R3 New Business League has been compiled each of the last 114 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to [email protected] or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.

AUSTRALIA: Creative Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 M&C Saatchi Slater & Gordon, Commonwealth Bank 8.05   8.05
2 2= Ogilvy Philips Asia Pacific, Vodafone, Landcom 5.92   5.92
3 12= Clemenger BBDO Foster's CUB, ATO 2.03   2.03
4 2= Grey Group Procter & Gamble Project, British American Tobacco Project 1.25   1.25
5= 5 Lowe Johnson & Johnson Stayfree, Chartered Accountants 0.77   0.77
5= 9= McCann WorldGroup CCA Mount Franklin 1.08   0.77
7 6 Y&R Heinz, Emirates 0.69   0.69
8 2= BMF Australian Electoral Commission 0.60   0.60
9 8 TBWA Nissan, Betstar 0.15   0.15
10 9= Euro RSCG Andrew Garrett 0.08   0.08
11 11 DraftFCB Wattyl, Kimberly-Clark KimTech 0.06   0.06
12 12= Leo Burnett Red Island Project 0.01   0.01
13= 12= JWT   0.00   0.00
13= 12= Publicis   0.00   0.00
13= 12= Iris   0.00   0.00
13= 12= Dentsu   0.00   0.00
13= 12= SapientNitro   0.00   0.00
18 7 DDB Johnson & Johnson Baby Products 0.31 Philips Asia Pacific (0.19)
19 20 Saatchi and Saatchi Big W 0.10   (0.52)
20 12= Host   0.00 Vodafone (4.50)

AUSTRALIA: Media Agencies

 

 RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Universal McCann Australian Government, NBN, ING Direct 6.00   6.00
2 2 Carat General Motors, McCain Foods, Woolworths 4.56   4.56
3 13 Initiative Innocean Worldwide Hyundai, Innocean Worldwide Kia, The Iconic 3.76   3.66
4 3 PHD Agro Farma Chobani, Cancer Council NSW, ANZ Bank 3.01 Choice 2.98
5 6 OMD RMIT, National Hearing Care, The Reject Shop 1.15   0.78
6 5 IKON Pandora 0.25 True Value Solar 0.23
7 7 MPG Madman Entertainment 0.10   0.10
8 8= Vizeum Choice 0.03   0.03
9 8= MEC National Basketball Association Digital 0.01   0.01
10= 8= Mindshare   0.00   0.00
10= 8= Bellamy Hayden   0.00   0.00
12 4 Maxus GSK 0.75 Rebel Sport (0.03)
13 8= ZenithOptimedia   0.00 RMIT (0.13)
14 14 MediaCom VisitBritain 0.05   (0.20)
15 15 Mitchells Rebel Sport, Pindan Realty, HWE Mining 1.86 RMIT (0.21)
16 16 Starcom MediaVest True Value Solar 0.03 General Motors (3.23)

 

CHINA: Creative Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (RMB ￥m) Recent losses Estimated Overall YTD Revenue (RMB￥m)
1 1 Ogilvy Philips Asia Pacific, Huawei, Citibank 34.56 Shell Tongyi 33.83
2 2 Publicis China UnionPay, Bawang Shampoo 9.80   9.80
3 3 McCann WorldGroup Intel Project 9.21   9.21
4 9= BBH Huawei 6.84   6.84
5 9= BBDO Lee Gardens, ChinaHR.com, Transitions 5.47   5.47
6 6 M&C Saatchi Volkswagen China, Mengniu Dairy Cheese, Uni-President Project 5.46   5.46
7 4 Leo Burnett Jack & Jones, Inse, Minor Hotel Group 5.38   5.38
8 9= Lowe Alipay, Lotus, Pimco 5.26   5.26
9 5 DraftFCB Acer, Uni-President Ice Tea Digital Campaign 3.31   3.31
10 9= Y&R Citizen, CooperVision 2.73   2.73
11 9= Iris Reebok 1.71   1.71
12 7= Euro RSCG   0.53   0.53
13 9= JWT Shell Tongyi, Shiseido 0.34   0.34
14= 9= Saatchi and Saatchi   0.00   0.00
14= 9= Grey Group   0.00   0.00
14= 9= WE   0.00   0.00
14= 9= Bates   0.00   0.00
14= 9= Dentsu   0.00   0.00
14= 9= SapientNitro   0.00   0.00
14= 9= Wieden & Kennedy   0.00   0.00
21 9= TBWA   0.00 Citizen (1.37)
22 7= DDB   5.31 Philips Asia Pacific (1.52)

CHINA: Media Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (RMB ￥m) Recent losses Estimated Overall YTD Revenue (RMB ￥m)
1 1 Carat Bright Dairy, Yakult, Xi'an- Janssen Pharmaceutical Digital 53.50   53.50
2 12 Mindshare Yili 41.01   34.18
3 8= MediaCom China Unicom 13.67   13.67
4 14 OMD Yili, Amway Artistry 15.38   8.54
5 13 ZenithOptimedia Siemens, Bausch & Lomb, Henkel 12.01 Lexus GX Dealership Program 7.74
6 2 Starcom MediaVest Avon 3.42   3.42
7 6 Maxus Lexus GX Dealership Program, South African Airways 2.12   2.12
8 3 Vizeum Shanxi Mobile 2.09   2.09
9 5 MPG Tourism Queensland Digital, HUGO BOSS Digital 0.75   0.75
10 7 Dentsu Media Ministry of Agriculture, Forestry and Fisheries of Japan 0.12   0.12
11= 4 Universal McCann Founder, Metersbonwe, Chia Tai Group 11.28 Yili Outdoor 0.00
11= 8= PHD   0.00   0.00
11= 8= Initiative   0.00   0.00
14 11 MEC Harman 0.17 Henkel (4.96)

 

HONG KONG: Creative Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 3 McCann WorldGroup Lee Kum Kee 0.46   0.46
2 1 DDB Vitasoy, Henderson Metropolitan 0.69 Philips Asia Pacific 0.44
3 2 Grey Group Proya, Nature's Nutritional 0.32   0.32
4 4 Ogilvy Philips Asia Pacific, Hong Kong Jockey Club 0.27   0.27
5 5= Leo Burnett Dulux, Calbee 0.15   0.15
6 5= TBWA Cheung Kong Holdings 0.03   0.03
7= 5= Publicis   0.00   0.00
7= 5= BBDO   0.00   0.00
7= 5= M&C Saatchi   0.00   0.00
7= 5= Bates   0.00   0.00
7= 5= Y&R   0.00   0.00
7= 5= Saatchi and Saatchi   0.00   0.00
7= 5= Dentsu   0.00   0.00
7= 5= Lowe   0.00   0.00
7= 5= JWT   0.00   0.00
16 16 DraftFCB Janus Mutual Funds, Swire Properties 0.03   (0.17)
17 17 Euro RSCG Hong Kong International Airport, Swire Properties Pacific Place 0.10   (0.82)

HONG KONG: Media Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Carat Nokia Project 1.60 FANCL 1.33
2 2 PHD Raid, ETC Finance 1.20   1.20
3 3 Universal McCann Sony Pictures 0.35   0.35
4 4 Initiative Georg Jensen, Zuji Travel 0.25   0.25
5 10 OMD Henkel, Hong Kong Airlines Project, Danone Baby Nutrition (HK) Limited 0.22   0.12
6 6= Maxus Cheung Kong Holdings 0.11   0.11
7 5 Dentsu Media Ministry of Agriculture, Forestry and Fisheries of Japan 0.02   0.02
8= 6= MPG   0.00   0.00
8= 6= Starcom MediaVest   0.00   0.00
8= 6= ZenithOptimedia   0.00   0.00
11 11= MediaCom Wyndham Worldwide, FANCL, Bank Sarasin 0.25   (0.15)
12 11= Mindshare   0.00   (0.30)
13 13 MEC National Basketball Association Digital, Mitsui Sumitomo Insurance Group 0.04   (0.41)

 

INDIA: Creative Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Billings (Crore) Recent losses Estimated Overall YTD Billings (Crore)
1 1 Mudra DDB Pepsico, MSD, Sikka Group 254.69 Philips Asia Pacific 230.56
2 13 TBWA J G Hosiery, Sify, Amanora Town Centre 106.34   101.14
3 3 McCann WorldGroup Yatra.Com, Indian Broadcasting Foundation, Aviva Life Insurance 106.52   99.10
4 6 Ogilvy Philips Asia Pacific, Ma Foi Randstad, Rafale International 80.24 Coal India 73.10
5 2 M&C Saatchi SHRM, Sterlite Technologies 67.69   67.69
6 4= Leo Burnett Limca, GlaxoSmithKline Iodex 52.38   52.38
7 7 Lowe Coconut Development Board, Canara Bank 49.88 SRMB Srijan 47.46
8 4= Grey Group India Honda Motor, Machdar Motorsports i1 Super Series 44.54 Coal India 39.71
9 14= Dentsu Canon Campaigns, Tetra Pak 24.13   24.13
10 23 JWT Babyoye, Propcare Mall Management, JDA Software 48.99   15.22
11 11 RK Swamy BBDO Coal India, SRMB Srijan, Indian Oil Corporation 14.66   14.66
12 9= Law and Kenneth ING Life Insurance, eBay 12.06   12.06
13 14= Contract Advertising World Kitchen, Jockey 7.24   7.24
14 12 DraftFCB MakeMyTrip 3.71   3.71
15 8 Percept Ditto, Orris Infrastructure, Canara Bank 12.06 Canon Campaigns 2.41
16 9= Euro RSCG Nokia Digital 12.06   0.93
17= 14= Publicis + Publicis Ambiance    0.00   0.00
17= 14= Saatchi and Saatchi   0.00   0.00
17= 14= Wieden & Kennedy   0.00   0.00
17= 14= BBH   0.00   0.00
17= 14= Iris   0.00   0.00
17= 14= Bates 141   0.00   0.00
23 14= Madison Creative   0.00 IDFC (9.65)
24 24 Rediffusion Y&R Tata, Lafarge, SBI Mutual Fund 23.96   (35.43)

INDIA: Media Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Billings (Crore) Recent losses Estimated Overall YTD Billings (Crore)
1 1 Starcom MediaVest Novartis, Aircel, Dabur 163.09   163.09
2 5 Initiative Henkel Jyothy Labs, Crazeal, TBZ 119.43   119.43
3 2 Carat   96.50   96.50
4 3 Vizeum Ricoh, C.R.I. Pumps, Action Finance 54.76   54.76
5 4 MEC Reliance Communications 38.60   38.60
6 6 MediaCom Apollo Munich Health Insurance, VisitBritain 18.34   18.34
7= 8= ZenithOptimedia Yatra.com 4.83   4.83
7= 8= Lintas Media Group Jayalakshmi Silks 4.83   4.83
9= 8= MPG   0.00   0.00
9= 8= PHD   0.00   0.00
9= 8= Allied Media   0.00   0.00
9= 8= Lodestar Universal   0.00   0.00
9= 8= TME   0.00   0.00
14 15 Mindshare Ma Foi Randstad,  3.86   (3.38)
15 7 OMD Argus Cosmetics, Mango, ADA Group 27.50 Henkel Jyothy Labs (30.40)
16 16 Maxus Mathrubhumi 9.65 Dabur (38.60)
17 17 Madison Media Dixcy Textiles 4.83 General Motors (91.68)

 

INDONESIA: Creative Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 2 McCann WorldGroup Coca-Cola sparkling portfolio, Pizza Hut Delivery, Nestle 1.79   1.79
2 6= Lowe Unilever Vaseline, PT AXIS Telekom Indonesia 1.40   1.40
3 3 Leo Burnett Bank Muamalat 0.67   0.67
4 1 Ogilvy Philips Asia Pacific, Zurich Insurance, Gulaka 0.95 Coca-Cola Sprite and Fanta 0.65
5 6= Grey Group Softex 0.35   0.35
6 5 TBWA TelkomVision 0.14   0.14
7 4 DDB Pepsi 0.31 Philips Asia Pacific 0.06
8 6= Y&R PT. Belfoods Indonesia 0.04   0.04
9= 6= BBDO   0.00   0.00
9= 6= Saatchi and Saatchi   0.00   0.00
9= 6= Euro RSCG   0.00   0.00
9= 6= Dentsu   0.00   0.00
9= 6= Publicis   0.00   0.00
9= 6= Bates   0.00   0.00
9= 6= M&C Saatchi   0.00   0.00
9= 6= DraftFCB   0.00   0.00
17 17 JWT   0.00   (0.31)

INDONESIA: Media Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Carat HKTDC, BMW Digital, Merck 1.07   0.99
2 3= PHD HTC 0.65   0.65
3 2 MEC MSIG, Manulife, Pizza Hut Delivery 0.39   0.39
4 6= ZenithOptimedia Bank Muamalat 0.35 MSIG 0.32
5 3= Starcom MediaVest Coca-Cola 0.15 GM 0.15
6 5 Maxus Acer 0.10   0.10
7= 6= OMD   0.00   0.00
7= 6= MediaCom   0.00   0.00
7= 6= MPG   0.00   0.00
7= 6= Universal McCann   0.00   0.00
7= 6= Vizeum   0.00   0.00
7= 12 Initiative SOHO 0.10   0.00
7= 13 Mindshare   0.00   0.00

 

JAPAN: Creative Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 2 McCann WorldGroup Gyu-Kaku, Subway 1.82   1.82
2 1 BBDO Kinari Soka Mocka 1.00   1.00
3 4 Y&R Tanaka Kikinzoku Jewelry K.K., Clarks Japan 0.49   0.49
4 6= Ogilvy Philips Asia Pacific, Pigeon, Kose 0.33   0.33
5 3 TBWA   0.23   0.23
6 5 JWT HOME'S 0.12   0.12
7 6= Wieden & Kennedy Hulu 0.05   0.05
8= 6= M&C Saatchi   0.00   0.00
8= 6= Leo Burnett   0.00   0.00
8= 6= Publicis   0.00   0.00
8= 6= Euro RSCG   0.00   0.00
8= 6= Grey Group   0.00   0.00
8= 6= Saatchi & Saatchi   0.00   0.00
8= 6= Bates   0.00   0.00
8= 6= Lowe   0.00   0.00
8= 6= DraftFCB   0.00   0.00
17 6= DDB   0.00 Philips Asia Pacific (0.25)
18 18 Dentsu   0.00   (1.00)

JAPAN: Media Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Carat Tria Beauty Japan, Acer, British American Tobacco 0.19   0.19
2 2= Universal McCann Coca-Cola Olo Olo, Sankei Digital, Domino's Pizza 0.06   0.06
3 2= MEC National Basketball Association Digital 0.01   0.01
4= 2= MediaCom   0.00   0.00
4= 2= MPG   0.00   0.00
4= 2= OMD   0.00   0.00
4= 2= PHD   0.00   0.00
4= 2= Mindshare   0.00   0.00
4= 2= ZenithOptimedia   0.00   0.00
4= 2= Starcom MediaVest   0.00   0.00

 

KOREA: Creative Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 TBWA ID Hospital, CJ Olive Young, Maeil Dairies 2.45 Kyowon L&C 2.09
2 2 Leo Burnett   1.14   1.14
3 4= Ogilvy Philips Asia Pacific, Shiseido, Ecoroba 0.79   0.79
4= 4= Grey Group Mercedes-Benz 0.01   0.01
4= 4= Euro RSCG   0.01   0.01
6= 4= BBDO   0.00   0.00
6= 4= Publicis   0.00   0.00
6= 4= Saatchi and Saatchi   0.00   0.00
6= 4= Bates   0.00   0.00
6= 4= Lowe   0.00   0.00
6= 4= DraftFCB   0.00   0.00
12 3 McCann WorldGroup Subway 0.29 ID Hospital (0.01)
13 4= DDB Henkel 0.04 Philips Asia Pacific (0.21)
14 14 JWT   0.00   (1.21)

KOREA: Media Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Carat BLACK YAK, Millet, Nonghyup Digital 0.38   0.38
2 2 Dentsu Media Woori Financial Group, Merz Korea, Kumkang 0.34   0.34
3 3 Universal McCann Coca-Cola Sunny 10/Sunkist, Tempur, Daiwa Securities Group 0.16   0.16
4 4 Starcom MediaVest MSD Contraception 0.04   0.04
5= 5= ZenithOptimedia   0.00   0.00
5= 5= OMD   0.00   0.00
5= 5= PHD   0.00   0.00
5= 5= MediaCom   0.00   0.00
5= 5= MPG   0.00   0.00
5= 5= Initiative   0.00   0.00

 

MALAYSIA: Creative Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 2 Leo Burnett Maybank, Maxis Communications 2.00   2.00
2 1 McCann WorldGroup Nestle, Maxis 1.60   1.60
3 3 Publicis Nescafe, HLM 1.02   1.01
4 4= Euro RSCG AmBank, Old Town White Coffee 0.35   0.35
5 4= M&C Saatchi Bursa Malaysia Berhad 0.07   0.07
6 6 Lowe International Medical University 0.05   0.05
7= 7= Saatchi and Saatchi   0.00   0.00
7= 7= Grey Group   0.00   0.00
7= 7= Bates   0.00   0.00
7= 7= Dentsu   0.00   0.00
7= 7= Y&R   0.00   0.00
7= 7= JWT   0.00   0.00
7= 7= DraftFCB   0.00   0.00
14 15 TBWA British Council 0.01   (0.04)
15 17 Ogilvy Philips Asia Pacific, Malaysia Airlines, BMW Malaysia 1.38   (0.12)
16 7= DDB   0.00 Philips Asia Pacific (0.35)
17 16 BBDO   0.00 Old Town White Coffee (1.07)

MALAYSIA: Media Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Vizeum Panasonic 0.65   0.65
2 2 Starcom MediaVest Kao 0.40   0.40
3 4 Universal McCann H&M, Malaysian Palm Oil Council, F&N Social Media 0.16   0.16
4 3 PHD   0.08   0.08
5 5= MEC MSIG 0.03   0.03
6= 5= ZenithOptimedia Disney DXD, Hourglass 0.03 MSIG 0.00
6= 5= MediaCom   0.00   0.00
6= 5= Maxus   0.00   0.00
6= 5= MPG   0.00   0.00
6= 5= Initiative   0.00   0.00
6= 5= Mindshare   0.00   0.00
12 13 OMD Sony Ericsson 0.02   (0.49)
13 12 Carat Tune Money, Yakult 0.03   (0.59)

 

NEW ZEALAND: Creative Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 DraftFCB Air New Zealand 1.01   1.01
2 2 Saatchi and Saatchi Air New Zealand 0.46   0.46
3 3 DDB New Zealand Rugby Union 0.08   0.08
4= 4= TBWA   0.00   0.00
4= 4= Grey Group   0.00   0.00
4= 4= Y&R   0.00   0.00
4= 4= JWT   0.00   0.00
4= 4= Publicis   0.00   0.00
4= 4= Euro RSCG   0.00   0.00
4= 4= Leo Burnett   0.00   0.00
4= 4= McCann WorldGroup   0.00   0.00
4= 4= Lowe   0.00   0.00
4= 4= BBDO   0.00   0.00
4= 4= Ogilvy   0.00   0.00
4= 4= M&C Saatchi   0.00   0.00

NEW ZEALAND: Media Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 2 Carat Partners Life, General Motors 0.34   0.34
2 3 OMD NZ Treasury, PQ Blackwell, Vector 0.11   0.11
3 1 PHD Freeview 0.56 BNZ 0.06
4= 4= MediaCom   0.00   0.00
4= 4= MEC   0.00   0.00
4= 4= ZenithOptimedia   0.00   0.00
4= 4= MPG   0.00   0.00
4= 4= Mindshare   0.00   0.00
4= 4= Universal McCann   0.00   0.00
10 10 Starcom MediaVest   0.00 General Motors (2.50)

 

THE PHILIPPINES: Creative Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 McCann WorldGroup Nescafe Digital, Coca-Cola Project, Ayala Land 1.38   1.38
2 7= Leo Burnett The Coca-Cola Export Corporation, Indofoods 0.94   0.94
3= 3 Y&R Century Corporation, Shangri La Properties Shang Salcedo Place 0.25   0.25
3= 7= Ogilvy Philips Asia Pacific 0.25   0.25
5 2 JWT Del Monte Fit N' Right 0.23   0.23
6 4 DDB Cignal Project, One Shangri-La Place Project, Information Gateways Project 0.51 Philips Asia Pacific 0.15
7 5 Grey Group Philippine American Life and General Insurance 0.09   0.08
8 6 BBDO Intel, Alphaland, J.P. Morgan 0.05   0.05
9 7= Publicis Pacific Meat Company Argentina Corned Beef 0.01   0.01
10= 7= TBWA Alaska Milk Alpine 0.02   0.00
10= 7= Euro RSCG   0.00   0.00
10= 7= Bates   0.00   0.00
10= 7= Saatchi and Saatchi   0.00   0.00
10= 7= M&C Saatchi   0.00   0.00
10= 7= Dentsu   0.00   0.00
10= 7= DraftFCB   0.00   0.00
17 17 Lowe   0.45   (0.04)

THE PHILIPPINES: Media Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Carat Tanduay Distillers, Philippine Airlines, 7-ELEVEn 1.33   1.30
2 7= Maxus DKT, Rebisco, Inbisco Energen 0.23   0.23
3 2 ZenithOptimedia Ayala Land, Mega Lifesciences 0.20   0.20
4 3 PHD Buddha Bar, World Lung Foundation, Open Communications 0.11   0.11
5 4 Vizeum Insular Life, 0.07   0.07
6 6 OMD Splash Foods Corporation, Stradcom, Charter Ping An 0.05   0.05
7 5 Universal McCann Jollibee, JS Unitrade EQ Diapers, M.Lhuillier 0.23 Inbisco Energen 0.03
8 7= MEC BonChon Chicken, Wyeth Progress Pre-School Gold 0.02   0.02
9= 7= Starcom MediaVest   0.00   0.00
9= 7= MPG   0.00   0.00
9= 7= Initiative   0.00   0.00
9= 7= Mindshare   0.00   0.00
13 13 MediaCom   0.00   (1.08)

 

SINGAPORE: Creative Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 DDB Changi General Hospital, Courts, AMD 4.34 Philips Asia Pacific 4.09
2 4 McCann WorldGroup Hewlett Packard 1.04   1.04
3 9= BBH Huawei Global 1.00   1.00
4 2 Grey Group Lenovo Singapore Project, Canon Legria Project, Sharp Project 0.95   0.95
5 6= Y&R Institute for Adult Learning 0.86   0.86
6 3 Publicis Far East Organization, Zurich 0.64   0.64
7 8 Ogilvy Philips Asia Pacific, Vestas 0.28   0.28
8 6= TBWA Google, Abbott Nutrition, Northern Territory 0.21   0.21
9 5 Lowe Ministry of Community 0.14   0.14
10 9= JWT   0.05   0.05
11= 9= Iris   0.00   0.00
11= 9= Dentsu   0.00   0.00
11= 9= Euro RSCG   0.00   0.00
11= 9= Leo Burnett   0.00   0.00
11= 9= Crush   0.00   0.00
11= 9= Bates   0.00   0.00
11= 9= M&C Saatchi   0.00   0.00
11= 9= Saatchi and Saatchi   0.00   0.00
11= 9= DraftFCB   0.00   0.00
20 20 BBDO TomTom Project, Paragon, Food Republic 0.04   (0.73)

SINGAPORE: Media Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1= PHD NTUC Income, Transitions Optical, iProperty.com 1.04   1.04
2 1= Initiative NETS, DirectAsia.com, MCYS 0.28   0.28
3 5= OMD H&M, MICA, ABN Amro 0.13   0.13
4 5= Maxus Matrix Singapore, Resorts World Sentosa Project 0.09   0.09
5 3 Starcom MediaVest E*Trade, Singapore Polytechnic 0.14   0.04
6 5= MEC MSIG 0.03   0.03
7= 5= MPG   0.00   0.00
7= 5= MediaCom   0.00   0.00
7= 5= Vizeum   0.00   0.00
10 4 Dentsu Media Ministry of Agriculture, Forestry and Fisheries of Japan 0.02 Matrix Singapore (0.02)
11 5= ZenithOptimedia   0.00 MSIG (0.03)
12= 5= Mindshare   0.00 NETS (0.04)
12= 5= Universal McCann SingPost Project, APM Property Management, Media Development Authority Project 0.06 H&M (0.04)
14 14 Carat   0.00   (0.22)

 

TAIWAN: Creative Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 2 TBWA Asus, Vichy, Lock & Lock 0.74   0.74
2 3 Ogilvy Philips Asia Pacific, adidas 0.73   0.73
3 1 DDB   0.77 Philips Asia Pacific 0.27
4 4 McCann WorldGroup Taiwan Beer, Dunkin' Donuts 0.20   0.20
5 5 DraftFCB Apure 0.15   0.15
6 6= JWT Sum's Auto 0.02   0.02
7= 6= BBDO   0.00   0.00
7= 6= Leo Burnett   0.00   0.00
7= 6= Saatchi and Saatchi   0.00   0.00
7= 6= Publicis   0.00   0.00
7= 6= Bates   0.00   0.00
7= 6= Euro RSCG   0.00   0.00
7= 6= Grey Group   0.00   0.00
7= 6= Y&R   0.00   0.00
7= 6= Lowe   0.00   0.00

TAIWAN: Media Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY   Estimated YTD Win Revenue (US$m)   Estimated Overall YTD Revenue (US$m)
1 1 Dentsu Media Taiwan Beer, SUM, New Taipei City 0.65   0.65
2 2 Vizeum Subaru, FDA, 3M 0.64   0.64
3 3 MEC Zara, Kose, National Basketball Association Digital 0.50   0.50
4 4 PHD Sunsuivi 0.19   0.19
5 5 ZenithOptimedia Nike, TSMC, Henkel 0.17   0.17
6= 7 Starcom MediaVest Avon 0.04   0.04
6= 8 Initiative Forward Music, Tao Kae Noi Seaweed, Action Electronics 0.05   0.04
8 9= Universal McCann Dunkin' Donuts, Fairton 7 For All Mankind 0.03   0.03
9= 9= Maxus   0.00   0.00
9= 9= MediaCom   0.00   0.00
9= 9= MPG   0.00   0.00
12= 13= OMD Electrolux, Taiwan Stock Exchange Corporation, Pepsi 0.14   (0.02)
12= 6 Carat CatchPlay, Mainland Affairs Council 0.25   (0.02)
14 13= Mindshare   0.00   (0.04)

 

THAILAND: Creative Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 3 McCann WorldGroup Subway Project, L'Oreal Paris Project, Tiger Airways Project 1.60   1.60
2 1 Lowe Krungsri, True 1.54   1.54
3 5 Ogilvy Philips Asia Pacific, Mahaphant, Siam Piwat 0.61   0.61
4 2 JWT Thai Airways Thai Smile, Naga World 0.35   0.35
5 6= Leo Burnett   0.22   0.22
6 4 TBWA Torch, Unilever Thai Trading, IRPC, 0.43   0.20
7= 6= Publicis   0.00   0.00
7= 6= M&C Saatchi   0.00   0.00
7= 6= Saatchi and Saatchi   0.00   0.00
7= 6= Grey Group   0.00   0.00
7= 6= Euro RSCG   0.00   0.00
7= 6= Dentsu   0.00   0.00
7= 6= DraftFCB   0.00   0.00
14 15 Y&R Buddy Dean, Yara Fertilizer      0.23   (0.24)
15 6= DDB   0.00 Philips Asia Pacific (0.50)
16 16 BBDO Green Spot Vitamilk, Truevisions Cable TV 0.15   (0.85)

THAILAND: Media Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 Carat Expedia, General Motors, KPN Development 2.66   2.66
2 3 Vizeum Red Bull 0.25   0.25
3 5 MediaCom Thai Olympic Fibre-cement, Magnolia Finest 0.20   0.20
4 6 Dentsu Media Aeon Project, Rojukiss Project, Ministry of Agriculture, Forestry and Fisheries of Japan 0.15   0.15
5 4 Initiative Coca-Cola Thailand, BMW Thailand MINI 0.11   0.11
6 14 Universal McCann NEWELL RUBBERMAID Paper Mate 0.04   0.04
7 7= PHD   0.01   0.01
8= 7= Maxus   0.00   0.00
8= 7= MPG   0.00   0.00
10 11 Mindshare   0.00   (0.02)
11 12 MEC MSIG, Danone Dumex Digital 0.04   (0.07)
12 7= ZenithOptimedia   0.00 MSIG (0.15)
13 13 OMD Heinz 0.12   (0.24)
14 2 Starcom MediaVest Krungsri, Ocean Life Insurance 0.65 General Motors (1.85)

 

VIETNAM: Creative Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 BBDO Electrolux 0.23   0.23
2 15 Ogilvy Philips Asia Pacific, Olympus, Indovina Bank 0.35   0.12
3 2 JWT   0.10   0.10
4 3= TBWA Beiersdorf, Kraft Foods, AIA 0.12 UPI 0.09
5 3= Y&R Coca-Cola 0.05   0.05
6= 5= Bates   0.00   0.00
6= 5= Lowe   0.00   0.00
6= 5= Grey Group   0.00   0.00
6= 5= Publicis   0.00   0.00
6= 5= Leo Burnett   0.00   0.00
6= 5= Euro RSCG   0.00   0.00
6= 5= Dentsu   0.00   0.00
6= 5= DraftFCB   0.00   0.00
6= 5= Saatchi and Saatchi   0.00   0.00
15 5= DDB   0.00 Philips Asia Pacific (0.25)

VIETNAM: Media Agencies

RANK THIS MONTH RANK LAST MONTH AGENCY Recent Wins Estimated YTD Win Revenue (US$m) Recent losses Estimated Overall YTD Revenue (US$m)
1 1 ZenithOptimedia Marsan Food 0.28   0.28
2= 2 PHD   0.00   0.00
2= 3= OMD   0.00   0.00
2= 3= Maxus   0.00   0.00
2= 3= Mindshare   0.00   0.00
2= 3= MEC   0.00   0.00
2= 3= Starcom MediaVest   0.00   0.00
2= 8 Carat   0.00   0.00
9 9 MediaCom   0.00   (0.20)

 

Source:
Campaign Asia

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