agency
Omnicom expands presence in India, opens new Centers of Excellence
The expansion comes as Omnicom announced a new entity in India in November 2023—Omnicom Advertising Services—to oversee the company’s creative agencies in the region, with Aditya Kanthy at the helm as CEO.
Bisleri India on the hunt for a new creative partner
The pitch is currently underway via the brand's Mumbai office.
As travel booms, here's how agencies can take flight by harnessing data
After surviving the throes of a pandemic and missing out on exploring the world, the APAC region's potential for travel advertising is only on the rise. But the details of successful marketing lie in the data and its ability to unlock customers' needs, opines Sparkline’s Aleetza Senn.
Global agency rankings: OMD Group regains media lead as Digitas closes in on creative rivals
Shuffle among the top three spots in media league.
40 Under 40 2023: Aaron Zhang, Carat
Aaron Zhang, renowned for his transformative leadership at Carat China, epitomises innovation in integrated client service.
40 Under 40 2023: Adrian Cheah, The Chariot Agency
Adrian Cheah's love of gaming started his career and has since led him to co-founding his own agency, proving the game can still be won by bucking tradition.
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