Staff Reporters
Apr 14, 2022

Micro-doors open up career doors in university campaign

INSPIRATION STATION: This set of installations by VMLY&R Australia for Bond University is an unexpected way to get people interested in university courses.

Micro-doors open up career doors in university campaign

A new VMLY&R ambient outdoor campaign features four interactive micro-doors across Brisbane to promote Bond University’s microcredential courses. The doors can be discovered in popular locations across the CBD, and residents are encouraged to seek them out.

Each door features a unique QR code that, once scanned, leads to an interactive digital experience that provides further information about the door locations, as well as a behind-the-scenes film with artist Mace Robertson (see below).

The door colours represent a different course offering. For example, the yellow door links to information on the psychology of risk management projects, and the red door represents tactical conditioning optimisation programmes.  

Benjamin Davis, ECD at VMLY&R, says: “This project inspired us to explore our craft and find new ways to connect the physical ‘on- street’ and digital experience, which we believe will generate awareness and in turn create enrolment growth for the courses. And, working with an artist like Mace was a joy.” 

 
 

 

You've arrived at Inspiration Station, a weekly look at imaginative and artistic work from creators of all kinds across Asia-Pacific. Step off for a minute to recharge your creative batteries and find inspiration for that next big idea of yours further down the track.

 

Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

11 hours ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

12 hours ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

12 hours ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.