experiential

Nov 13, 2024

From ads to experiences: How experiential marketing is shaping brand-consumer relationships

It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.

Oct 16, 2024

The effectiveness of marketing at exhibitions, through push and pull

Exhibitions are synonymous with marketing strategies that involve huge costs. But the potential for brand gains is also large. Understanding consumer conditions during exhibitions is an important first step.

Jul 19, 2023

Stagwell acquires US experiential design firm Tinsel

Tinsel will join Stagwell’s Constellation Network of agencies.

Jul 4, 2023

Tackling sustainability in the experiential sector

After years of virtual events, in-person experiences have been enjoying a post-pandemic boom. In the second of three features this week looking at issues around sustainability, how can agencies tackle the demand for more sustainable activations?

Jun 12, 2022

Hennessy and NBA sail through London on floating basketball court

Rapper AJ Tracey will make an appearance at the opening ceremony.

Apr 14, 2022

Micro-doors open up career doors in university campaign

INSPIRATION STATION: This set of installations by VMLY&R Australia for Bond University is an unexpected way to get people interested in university courses.