vmlyr

Mar 27, 2024

Agency Report Card 2023: VMLY&R

The agency’s performance across both business and creativity didn’t quite match 2022’s. However, with a new leadership team in tow, VMYLY&R should be ready for a wave of change and innovation following its merger with Wunderman Thompson.

Feb 29, 2024

Global new business spotlight: Publicis dominates with four major wins

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

Dec 19, 2023

VML unveils new Asia-Pacific leadership lineup

The soon-to-be-merged WPP super agency has selected who will lead its individual markets across ANZ, Southeast Asia and East Asia, while South Asia leadership will be decided in Q1 2024.

Nov 29, 2023

VML’s chiefs on new super-agency, redefining creativity and making cost savings

Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.

Nov 24, 2023

FWD partners with VMLY&R for a mental health campaign with a twist

The upcoming campaign by FWD Takaful takes on the stigma of mental health conversations in Malaysia, as well as the pitch process faced by agencies.

Nov 15, 2023

VML appoints Wunderman Thompson’s Pip Hulbert as UK chief executive

Trio of appointments follows the merger of WPP’s VMLY&R and Wunderman Thompson.