outdoor
Cannes daily global podcast episode 2: Big wins in audio, health and outdoor
Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Third of brands to boost programmatic DOOH spend in next 18 months
Survey was conducted among 1,200 advertisers and agencies.
China’s outdoor market set to keep growth in post-zero Covid era
SHANGHAI ZHAN PODCAST: Camping, hiking and other domestic travel activities accelerated during the last three years. Mathew Jung, Greater China GM for German outdoor brand, Jack Wolfskin, is confident this growth will continue.
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Outdoor advertising in Hong Kong is far from dead
PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.
Why Hong Kong’s outdoor advertising is underperforming
Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.
Google enters DOOH space: What does this mean for marketers?
Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant?
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