JCDecaux Singapore partners with ADC for two outdoor media accounts

This partnership will see JCDecaux manage key sites targeting outbound passengers from Malaysia heading into Singapore.

Located at the busiest exit point in Johor, these highly-visible banners and billboards can be seen by more than 35 million visitors passing through the immigration counters each year.

Ashley Stewart, managing director of JCDecaux Singapore, said, “We are delighted to enter into this partnership with ADC to jointly develop media sites at JB CIQ and Sentral."

He added, "We are very positive about the potential this new platform has to offer advertisers and it underscores our continuing objective of constantly seeking new opportunities for clients to showcase their brands to specific target segments.”