Ravi Balakrishnan

Feb 3, 2025

Trump's tariffs: What will happen to Chinese ...

With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.

Jan 22, 2025

Netflix doubles ad revenue in 2024, targets another ...

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ads supported tier.

Jan 8, 2025

Former Dentsu China CEO Deric Wong joins EternityX

EXCLUSIVE: The media agency veteran who left Dentsu China to start a consulting firm will oversee the global expansion at the Hong Kong-headquartered martech company.

Mar 14, 2024

How Uber India went local to zoom past its competitors

SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.

May 18, 2023

How ‘deep simplicity’ can make marketing more effective

Accenture Song’s Nick Law speaks about resolving the prevailing schism between the art and the math-led sides of the marketing with deep simplicity – an approach that brings the focus back to the consumer.

May 17, 2023

Why marketers should take risks and embrace ...

CAMPAIGN 360: A expert panel including top CMOs from Mastercard, L'Oreal and Kellogg's speak out on managing the transition to a more experience-based, influencer-driven, tech-enabled marketing model.