Ravi Balakrishnan
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Meta doubles down on AI tools to boost ad performance
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.
Trump's tariffs: What will happen to Chinese ...
With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.
Netflix doubles ad revenue in 2024, targets another ...
The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ads supported tier.
Former Dentsu China CEO Deric Wong joins EternityX
EXCLUSIVE: The media agency veteran who left Dentsu China to start a consulting firm will oversee the global expansion at the Hong Kong-headquartered martech company.
How Uber India went local to zoom past its competitors
SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.
How ‘deep simplicity’ can make marketing more effective
Accenture Song’s Nick Law speaks about resolving the prevailing schism between the art and the math-led sides of the marketing with deep simplicity – an approach that brings the focus back to the consumer.
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