EBay has launched a review of its global media account.
GroupM agency EssenceMediacom is understood to be defending the account.
The e-commerce website started consolidating its global media account into Mediacom, now EssenceMediacom, in 2014. At this time, Mediacom lost eBay’s US account to Blue 449, now Spark Foundry, before winning the global media account once again in 2019.
A spokesperson for eBay said its “marketing organisation” is currently “moving from a decentralised, market-based model to a more centralised model."
They added: “As part of this evolution, eBay is reviewing its media business to ensure our media capabilities more effectively service eBay globally, while maximising impact across our focus categories and core markets (US, UK and Germany).”
In the UK, eBay's partnership with EssenceMediacom has seen it replace Just Eat as the headline sponsor of Love Island and work with Paramount on its “Pimp my ride” campaign.
EBay works with McCann London on its UK creative account.
.png&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)