essencemediacom
Why diversity and inclusivity are the key ingredients for a supportive, empowering environment
Unleashing the superpower of diversity and inclusivity has helped Mars Wrigley and its agency EssenceMediacom be at the vanguard of creativity and innovation in China
Sue Unerman to depart EssenceMediacom X after 34 years at Group M network
Unerman is currently chief transformation officer at EssenceMediacom X.
The Financial Times appoints lead creative agency for key 2024 campaign
The Brooklyn Brothers previously created hero campaigns for the FT.
Agency Report Card 2023: EssenceMediacom
After completing the biggest merger in media agency history, the new behemoth has doubled down on expanding its services to achieve impressive business growth, but has missed opportunities to progress in other areas.
Safety first: Psychological safety for women is imperative for workplace success
We speak to Bayer India’s Ritu Mittal and EssenceMediacom India’s Averill Sequeira on creating psychological safety in the workplace in India, to address the unique challenges facing women in the marketing communications space.
Coca-Cola Spiced: How Coke rolled out its first new flavour in three years
Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.
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