wpp

1 day ago

The 'laziest influencer' makes cleaning effortless—literally

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.

Jan 22, 2025

Revealed: Latest hybrid working policies across 'big six' agency groups

In the wake of WPP's controversial policy change, here is a roundup of all WFH policies across adland holdcos.

Jan 22, 2025

GroupM axes global agency CEO roles in major centralisation push

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.

Jan 17, 2025

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.

Jan 16, 2025

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

Details emerging from the trial proceedings allege that up to $110 million may have been transferred to executives' individual accounts as prosecutors seek life imprisonment for GroupM China's former chief investment officer and lengthy jail terms for two others.

Jan 14, 2025

What does adland make of WPP’s four office days per week mandate?

Industry leaders share their views on the change.

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