BBDO Proximity relocates two ECDs to expanded roles in Greater China

Tsang has been appointed ECD for BBDO/Proximity Beijing, where he will lead the creative work on brands including Mars, Mercedes-Benz, HP, Blackberry and Haier.

He moves from Hong Kong, where he was ECD for BBDO/Proximity South China for three years, responsible for a number of high-profile campaigns, including the award-winning Wrigley’s Extra campaign ‘Extra flavours of life’.

Following Tsang’s move, Pang (pictured below) has been appointed ECD for BBDO/Proximity South China, where Wrigley's is the largest client. Pang, most recently ECD of BBDO Shanghai, is an award-winning creative leader and has also worked at McCann Erickson, Y&R and Saatchi & Saatchi.

Both will continue to report to Leong Wai Foong, ECD, Greater China for BBDO/Proximity.

Tze Kiat Tan, MD of the agency, explained to Campaign Asia-Pacific that when looking for a replacement for the Beijing ECD role, the agency looked to its internal talent first. "Pang has previously worked in Hong Kong and South China for over five years, and [Tsang] wants to take the challenge, so it's a natural move for us."

Reported last September, Saatchi & Saatchi has recruited Ng Tian It as executive creative director for its Beijing branch to head the Lenovo, Ikea and Cofco accounts.