BBDO/Proximity Greater China bolsters senior creative leadership team

In his new role, Lai will work closely with the two other executive creative partners Andrew Lok & Kit Koh in Shanghai, and will take responsibility for key BBDO Shanghai clients including Yum!, PepsiCo, J&J and Bayer.

Lai has more than 15 years of advertising experience serving a prolific range of multinational clients, including Chrysler, Kraft, Olay, Adidas, Dell, DHL, Hagan Daz, Nippon Paint, M&M and OCBC. He is also a well-known comic book writer and has published eight comic books.

Tsang is London-born Chinese who has a philosophy degree and took an unconventional route to becoming a creative leader in China after stints as a financier and a musician. With a clutch of Cannes trophies under his belt, he has handled accounts including The Economist, Hong Kong Disneyland, Northwest Airlines, Prudential, Fanta, Dumex, British Petroleum, Crest and Ariel. He currently takes the lead on the Wrigley’s brands, Doublemint and Extra for China.

Both of Lai and Tsang were snapped up from Saatchi China before joining BBDO/Proximity this month. They will report directly to Wai-Foong Leong, ECD of BBDO Greater China

“BBDO’s ongoing investment in creative talent helps us build and retain a strong creative team to provide great value and ideas to our clients.” said Leong “I am now partnering with seven strong creative leaders in Greater China, We are now, they are One Chang in Taipei, John So in Hong Kong, Andrew Lok & Kit Koh in Shanghai and Danny Chan in Beijing; plus Awoo and Arthur now will completing the BBDO Greater China ‘Creative Brotherhood or 8 Iron Monks’ and will bring great new strength and depth to our creative team.”