40 Under 40 2024: The trailblazers redefining marketing in APAC

The marketing and communications industry thrives on fresh perspectives and bold ideas, and this year's Campaign Asia-Pacific 40 Under 40 winners embody that spirit in abundance.

We received impressive nominations, making the jury’s job incredibly challenging. Comprising industry leaders, including Cecilia Yeong, marketing director at DFI Retail Group; Joanna White, head of promotions and partnerships—APAC at Hasbro Singapore; Kaveri Khullar, SVP, consumer marketing, sponsorships and gaming at Mastercard Asia Pacific; Campaign’s editor Nikita Mishra; and editorial director Robert Sawatsky, the jury was genuinely inspired by the trailblazers reshaping the industry, challenging norms, and lifting others in their ascent.

Diversity is top priority for every project or event Campaign undertakes. And this list stands out for its remarkable diversity. The winners are from 14 markets across APAC, including Australia, New Zealand, China, Hong Kong, India, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand, Sri Lanka, and Vietnam. And they respresent the full spectrum of the industry from independent agencies to global networks, media publishers, financial services, adtech, martech, PR, healthcare communications, and video marketing. 

We're pleased about the gender parity of the final winners as well. While 2023's 40 Under 40 winners had 14 females and 26 males due to a skewed number of submissions from men, in 2024, the needle has shifted with 22 women and 18 men making the cut. 

To those who didn't make this list, your achievements are commendable, the competition was just too tight. We hope you see it as encouragement to return next year.

And without further ado, congratulations to the class of 2024! We are inspired by your stories and excited to see what you achieve in the years to come.

Scroll below to delve into the profiles of these remarkable individuals and their standout efforts.

The 2024 40 Under 40 are (in alphabetical order by given name):

Adrian Ts'o DDB Group Hong Kong	Alexander Nikpour Publicis Groupe Singapore	Alexandra Cerruti Design Bridge and Partners  Singapore
Alison Costello OMD Australia	Angela Sy The 25s China	Bharat Khatri OMG Singapore
Charlotte Glennon Colenso BBDO  New Zealand	Crystalbelle Lau Lay Yee VoxEureka Malaysia	Dalton Henshaw Bullfrog Australia
Eddie Morton Sandpiper Australia	Emily Moon Loupe Agency New Zealand	Fabian Tan Junk Singapore
Hai Anh Vu Publicis Media  Vietnam	Hajar Yusof Naga DDB Tribal Malaysia	Henson Wongaiham Ad Hoc Marketing Philippines
Jacob Lin Leap Strategy China	Julie Wu DeVries Global Shanghai China	Lana Zhang Merkle China
Mamaa Duker VML Singapore	Matthew Zeng DSTNCT Singapore	Megan Reichelt Integral Ad Science Singapore
Meryl Adiel Hernandez McDonald's  Philippines	Moiz Bilwani Dentsu Malaysia	Natalja Voronova Goodyear Singapore
Neel Chhaya DDB Group  Singapore	Nishant Shekhar Havas Media Network  India	Rudy Khaw AirAsia brand co. Malaysia
Ryan Cheung PressLogic Limited Hong Kong	Ryota Haraguchi TBWA Hakuhodo Japan	Sambashiva Srisailapathy GrabTaxi  Singapore
Shannen Lois Dillian Uy Spark It Philippines	Sofia Yip Edelman  Hong Kong	Su Ling Chan MBCS  Malaysia
Swyn Evans Zeno Singapore	Tala Booker Via   Australia	Thanzyl Thajudeen Mark and Comm Ltd Sri Lanka
Tim Lindley VaynerMedia  Singapore	Titipun Tubthong Brilliant & Million Thailand	Tom Geekie Jaywing Australia
Yong Ping Loo TBWA Singapore