Staff Reporters
Oct 3, 2019

What we'd eliminate from our jobs if we could: Industry pros confess

Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.

Sure, things like time sheets, meetings and email can be daily annoyances. But when we asked a group of high-profile industry professionals which aspect of their jobs they'd like to eliminate, you might be surprised by their answers.

Turns out some pretty critical operational things would be placed on the chopping block. Briefs, bosses, even showing up entirely, it seems, would be ditched in a second if it were possible. Have a listen.

You might enjoy looking at some of our other Spikes Asia 2019 coverage and videos while you're at it, check out our videos on storyteching, chatbots, music and playing it safe, and our quick-fire 'Keeping pace with...' series with R/GA's Tuomas Peltoniemi, Google's Tara Mckenty and Brave Bison's Kate Burns.

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Women to Watch 2024: Asma Humayun, Shiny Toy Guns

A powerful example of how creative talent, coupled with unwavering determination and a commitment to social justice, can transform lives and reshape societies.

2 hours ago

Mini-games become major league advertisers on WeChat

The mini-game advertising sector has seen robust year-on-year growth in China, with the best game developers leveraging data and differentiated approaches to stay ahead of the curve.

3 hours ago

Gender equality is everyone’s fight—so why is ...

The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.

3 hours ago

Clemenger BBDO calls out unpaid IWD speeches with ...

Created in partnership with Less Than 10% F*ck That, the campaign calls out unpaid IWD speeches with a ready-made presentation that reminds companies women’s time isn’t free.