Opinions
How a little cultural wit helped Canva land in Japan
UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia..
Why bringing APAC’s creative industry together matters more than ever
Spikes Asia director Melanie Speet shares insights on Spikes Asia Week 2026, looking ahead to the industry's future, championing emerging talent, and celebrating creative excellence.
From festive overload to signal mastery: Will Q1’s Ramadan reset Indonesia’s recovery radar?
To connect across the archipelago's widening economic divide, brands must shift to curating relevance over reach, Dentsu Indonesia's marketing leaders opine.
Why cutting brand spend is the corporate equivalent of cutting defence budgets
Just as Europe is relearning that security cannot be bought on the fly, Ian Whittaker argues that slashing brand spend isn't fiscal discipline, it's corporate disarmament.
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Should Cannes Lions’ new AI Craft category be judged by robots?
“It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is deciding who gets to judge creativity that is no longer human.
Mixue scaled faster than McDonald's. What must it prove next?
BRAND HEALTH CHECK: The frugal milk-tea upstart is now the world’s largest F&B chain by store count. The next test is whether it can build real emotional equity without losing its edge.
The age of 'being recommended' has begun: what ChatGPT ads will change
In AI-led marketing, trust beats targeting, says Resonant principal Ramakrishnan Raja.
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Why ‘brain rot’ makes sense to Gen Alpha
It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture and the media environment we’ve built for them.
Discipline is the new disruptor in APAC's marketing future
More tools, more content and more data aren’t the answer. In APAC, the brands that will win in 2026 are the ones brave enough to choose focus over frenzy, writes Shufen Goh.
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Why Southeast Asia is rethinking how influencers are governed
How the governments choose to regulate now will determine what the creator economy looks like next.
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Woolley Marketing: How the holding companies built their own worst rivals
Networks continue to provide the plumbing, Darren Woolley writes, but the talent they trained runs the independent agencies marketers now call for creative magic.
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Delegating cognition, one prompt at a time
In the rush to automate, have we stopped thinking about thinking? And what AI is doing to our minds? Publicis' Laurent Thevenet implores.
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The rise of in-house creative teams and why ‘client collaboration’ is not an oxymoron
Agencies should feel like an extension of the client team, not a service provider wheeled out for big moments.
Spikes Asia 2026: Meet the Design & Industry Craft jury president
Atiya Zaidi, the first Spikes jury president from Pakistan, dishes on her country's unique creative abilities, on women creatives still bearing a double load, and on the reality of using AI tools.
Stop using the creative process to define your strategy
If the first round of creative work doesn’t hit the mark, it might not be the work that’s off—it might be the brief.
Australia’s under-16 ban could be the domino that reshapes online governance globally
Brands must make online safety and wellbeing central to how they engage with youths, opines Burson's Douglas Dew. Winning over young audiences now means leading with compliance and purpose.
AI ads and the uncanny valley problem
For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.
Spikes Asia 2026: Meet the inaugural Creative B2B jury president
Wendy Walker addresses the misconceptions about B2B creative work, weighs-in on the unique challenges and signals what she'll be looking for in Asia's best work in this new and exciting category.
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Advertisers are watching Australia’s teen social media ban
Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.
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Why media relations is just the tip of the iceberg
Getting coverage is often mistaken as the goal. But advancing business objectives in measurable ways should be the greater aim, says this Singapore-based communications leader.
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