Opinions
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Is cheap the new black? E-commerce's existential crisis
Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.
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To the junior creative in the industry: 'It's okay to take it slow'
An agency CEO responds to a junior creative's heartbreaking confession, offering practical advice and a much-needed dose of empathy.
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Performance vs. branding? You're asking the wrong question
While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.
SearchGPT: How to adapt for the AI search engine era
Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.
'My side hustle as a DJ has been anything but a distraction to my work'
Business director by day and DJ by night, Jodi Chik of DDB Group Hong Kong talks about her 'double life' and her journey to a place where she can openly embrace and celebrate both sides of herself.
The life of a junior creative no-one tells you about
In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of being a junior creative in a competitive agency.
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How Trump's presidency will reshape the global tech order
The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with Asia-Pacific feeling the impact acutely, writes Ian Whittaker.
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The return of Donald Trump: What it means for APAC's marketing industry
As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.
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Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.
Is brand sponsorship enough for Asian sports?
As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.
How to fix adland's motherhood crisis
The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.
Generative reality and the new dimension of creativity
Immersive technology is helping us to rethink how brands can delight and engage with their consumers through better sensory experiences.
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Humour in advertising is a serious business
A creative, a client and a planner walked into a bar… and then they lost their nerve and forgot that it pays to be funny.
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Is generative AI eroding media's ethical core?
SearchGPT has arrived, and the media industry's ethical reckoning is upon us. Initiative's Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it's a necessity.
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The madness of US election advertising, where it's quantity over quality
The shift from a “craft” approach to a “factory” approach in political advertising is now complete, with ad-makers throwing everything at the wall to see what sticks, says Éric Blais in his latest Free to Disagree column
Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?
Adland weighs in on where the flexible working debate is heading.
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Labubu, the art toy craze and why grown-ups can’t get enough
From Bangkok to Ho Chi Minh City, collectible art toys like Labubu are charming Southeast Asia’s adults with a mix of nostalgia, creativity, and exclusivity. Vero’s Marinel Mamac explores what’s driving this playful obsession.
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How brand cross promotion can overcome limitations in saturated markets
Innovative brand collaborations can break through market clutter—but only when partners align on values, audience, and messaging. Missteps in these areas risk confusion and lasting reputational damage.
What will it take for female creatives to get the recognition they’ve long been denied?
Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.
What to do about China? The question facing many Western advertisers
As China’s economic outlook dims and consumer confidence falters, global advertisers face a tough decision: Keep waiting for a rebound or shift focus to more reliable markets?
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