Superloop wants to set Aussies free from slow internet

Ad Nut is content living in a world away from screens, addictive algorithms and the information overload you humans call the world wide web. The only web Ad Nut encounters is those pesky ones that cling to your face belonging to the spiders that share the woodland's many trees and branches.

 

Is it a good thing that Ad Nut is blissfully unaware of the internet? Judging by the latest campaign by challenger ISP provider Superloop, all signs point to the affirmative. 

 

Apparently, research by Leo Burnett Australia has found that many Australian households are using internet plans with speeds that an average American family was using 12 years ago—a time when the famous planking meme emerged, which was otherwise known as the 'lying down game'. 

 

Now, lying down for a long time is definitely something that Ad Nut would support. But here it's in reference to painfully slow internet speeds that have, by all accounts, not got any faster since 2010.

 

The campaign, launched with a hero 30-second film, makes light of the slow, expensive and outdated internet that many Australians have come to accept, by showcasing consumers planking in various precarious locations, claiming their nightmarish internet speeds and prices have left them ‘stuck in 2011.’ All the while, the film encourages Australians to refresh their internet by switching to Superloop, a network purpose-built for the superfast future of the internet. 

 

"Australians have been stuck paying high prices for internet speeds of yesteryear," said Ben Colman, chief marketing officer at Superloop. "We wanted to take this opportunity to challenge Australians to stand up to their internet providers by making the switch to Superloop—all packaged up in a cheeky and playful approach to get their attention”.

 

James Beswick and Rowan Foxcroft, associate creative directors at Leo Burnett Australia, added, “Millions of people are still metaphorically stuck in ancient planking times. Clearly, what those people need is for Superloop to unshackle them from outdated internet and set them free.”

 

Ad Nut empathises with those stuck with internet speeds from 2010, but would still prefer to just plank and not bother with any internet. 

 

 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.